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PORTLAND, OR – Weyco Group, Inc. (WEYS), recently announced that Bogs Footwear grew by 69% in the fourth quarter of 2014, its largest quarterly increase since the brand was acquired in 2011. Net sales in North America for the fourth quarter rose from $14.0 million last year to $23.5 million this year. With this latest quarter of growth, Bogs closed 2014 in North America with a 46% increase in net sales over last year.
“We’re extremely proud to see continued growth in our topline and our success this quarter is proof that our dedication to building footwear that outlasts and out performs is aligned with market demand for product that combines comfort and durability with innovative technologies,” said Dustin Combs, President of Bogs Footwear.
In 2014, Bogs expanded its product range to include sleeker outdoor, lifestyle inspired styles with varying levels of insulation. This introduction helped Bogs open new doors in warmer parts of the country and grow sales within existing accounts. Bogs’ strong inventory position also contributed to fourth quarter growth.
Known for their innovative technology, including Rebound responsive cushioning and Neo-Tech insulation, as well as their colorful prints, Bogs has established a reputation for creating versatile footwear that keeps feet warm, dry and comfortable – no matter the conditions.
About Bogs: BOGS is built on a legacy of enduring comfort. Our roots go back to providing Oregon farmers with the functional shoes to weather the harsh conditions of the Pacific Northwest. Our vision has evolved to deliver our technology of enduring comfort to the casual outdoor consumer. In BOGS, we guarantee that you will work, play, and live better.
For more information about BOGS, please visit www.bogsfootwear.com, “like” us on Facebook at www.facebook.com/bogsfootwear or follow @BogsFootwear on Instagram.
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