January 21, 2014-Bogs Footwear, built on a legacy of enduring comfort and on a mission to make better shoes for every day, has picked Momentum Media PR as its agency of record. The all-weather footwear manufacturer selected Momentum for their results-driven approach to public relations and proven record of success in the footwear, active lifestyle, and outdoor markets.
Bogs focuses on delivering the most comfortable and durable- footwear for all conditions and every day use, from their Classic pull-on all weather boot style to a collection that now includes casual footwear for men and women, and Baby Bogs. With their roots in farming, Bogs tapped Momentum to help build broader brand awareness and encourage more people to share in the Bogs experience.
“Momentum is recognized for bringing brands beyond one core or niche market, and we’re looking forward to the results they’ll generate in elevating our brand awareness and varied product collection across a broader range of consumers,” said David Cook, Marketing Director for Bogs.
“Bogs is a brand with a really strong connection to its customers,” said Alycia Cavadi, President and founder of Momentum Media PR. “Those who wear them – from the farm to the urban market – love them and are loyalists. We’re excited to help bring Bogs to a broader consumer base that lives life outdoors, anywhere .
Momentum will be working alongside Bogs as it introduces new innovations and styles in 2014, including a casual collection for both men and women. Bogs is committed to making the best footwear for the worst conditions, and the durability and simplicity of their classic boots has powered its connection to consumers from its early roots in farming to a growing number of styles for everyday.
In 2002, Bogs began providing Oregon farmers with the functional shoes to weather the harsh conditions of the Pacific Northwest. Since then, our team of craftsmen and women have worked tirelessly to build better shoes everyday. Our legacy of enduring comfort allows us to deliver durable footwear and cutting-edge technology to the casual outdoor consumer. In Bogs, we guarantee that you will work, play, and live better in these shoes built to last from season to season. We’re committed to our customers, so we stand behind our product and won’t rest until you are 100% satisfied. For more information about Bogs, please visit www.bogsfootwear.com, “like” us on Facebook at www.facebook.com/bogsfootwear or follow @BogsFootwear on Twitter.
About Momentum Media PR
Momentum Media PR is a results-driven PR agency specializing in bringing outdoor, active lifestyle, snow and bike brands to the forefront of their markets and consumer mindshare. Since 2001, Momentum Media PR has been providing public relations, media relations, brand strategy, creative events and consultation contributing to the growth of premium active brands. For more information, visit Momentum Media PR online at www.momentummediapr.com or on Facebook.