Bold Innovation Headline Korkers® 2018 Winter Collection
Traction with a Twist: Boa® Driven Ice Cleats Launching at Outdoor Retailer + Snow Show
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Portland, OR – January 23, 2018
Korkers, the award-winning outdoor footwear brand, is proud to introduce a compelling collection of new and innovative products at this year’s Outdoor Retailer + Snow Show. Highlighting the 2018 assortment is a new and revolutionary Ice Cleat Collection featuring a Boa® Closure System, Women’s Snowmageddon™ Boot with Boa® Lacing, a customizable Winter Triple Threat™ Sole platform, and Fahrenheit Heated Insoles™.
“Our approach to the winter category is all about keeping people warm, dry, and confident in challenging winter conditions and terrain,” says CEO Brian Chaney. “For 2018, we are pleased to announce product expansions in the winter footwear and accessory categories. A first of its kind, we’re introducing a collection of Boa® driven ice cleats aimed at active everyday pursuits, a new women’s specific winter boot with the Boa® system, heated comfort insoles, and an easily customized traction platform called Triple Threat™. We strive to enhance customer experiences that allow everyone from an avid outdoor enthusiast, a delivery driver trying to do his or her job, to an average person trying to walk to work on icy city streets, the ability to experience the benefits of our products.”
TRACTION WITH A TWIST™ – ICE HIKER, ICE RUNNER, ICE WALKER, ICE COMMUTER
Form-fitting freedom. Korkers introduces a versatile, on-demand traction system that’s extremely durable, lightweight, packable, and easy to use. Adjust on the fly with a turn of the Boa® reel to dial in just the right fit, experience ice biting traction of carbide and steel tipped spikes, stow away in your pocket when not in use and brag to your friends about the unheard-of durability guarantee. This is Traction with a Twist™.
“After several years of market research, including interviews with hundreds of active winter consumers, we saw a glaring gap in the market for ice traction products that deliver reliable durability and security at an affordable price” said Korkers Product and Development Director Drew Linth. “Our new collection of Boa® powered ice cleats provide both a dynamic fit that is very secure, as well as superior durability that is backed by an unmatched product guarantee. Four new models address application specific needs and come in a variety of stylish colors. From the simple commute to the office with the Ice Commuter™, to long endurance runs with the Ice Runner™, our new ice cleat collection has you covered. We are very excited to introduce this revolutionary product to the market in Fall of 2018.”
MSRP: $69.99 (Ice Hiker), $59.99 (Ice Runner), $49.99 (Ice Walker), $39.99 (Ice Commuter)
See Korkers entire collection of new products during the Outdoor Retailer + Snow Show, Booth #53128.
Since 1959, Korkers® has created functional and versatile footwear for outdoor adventurers. Unique to the industry, Korkers’ proprietary OmniTrax™ Interchangeable Sole System provides a variety of performance traction options – from felt to Vibram® IdroGrip sticky rubber – allowing outdoor adventure seekers to maximize traction performance on any terrain and in any condition. Brian Chaney leads the Portland, Oregon-based company’s team of outdoor enthusiasts dedicated to developing product solutions that combine design advances with innovative technology. To learn more about Korkers and their products visit www.korkers.com .