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Press Releases

Bonk Breaker® Signs Sponsorship with Top Men’s Pro Cycling Team in U.S.

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DAHLONEGA, GEORGIA — The 5-hour ENERGY® presented by Kenda Racing Team has announced a partnership for the 2013 season with Bonk Breaker®, the official energy bar of the U.S. IRONMAN®triathlon series. Activation programs with the 5-hour ENERGY Team will begin later this month at the Amgen Tour of California, where the Team will compete from May 12-19.

“We enjoy the relationship with the 5-hour Energy / Kenda team. It’s incredibly satisfying seeing a partner like 5-hour Energy racing team winning races and achieving the hard-earned success they deserve. The team and riders have been tremendous advocates of the Bonk Breaker brand, and we consider them all to be an integral part of our ‘research’ process as we test out new flavors and products. We know the team will make an impact at the Amgen Tour of California, and we look forward to fueling their continued success,” said Chris Frank, Chairman & Co-CEO of Bonk Breaker. He and company Founder & Co-CEO Jason Winn are both elite-level athletes in their own right, who have focused on the mission to create the world’s best nutrition bars.

Based in Santa Monica, Calif., Bonk Breaker makes freshly-baked, gluten-free, dairy-free, and soy-free nutrition bars from the finest all-natural ingredients. The company will provide an additional supply of its freshly-baked lineup of products to the 5-hour ENERGY presented by Kenda Racing Team while it competes at the Amgen Tour of California, which will be allocated for cycling fans. Bonk Breaker is presently available in eight energy barflavors, two high protein bars, and four flavors of Bonk Bites™, which are created for endurance athletes and anyone hungry for a nutritious snack.

“It’s great to have complete support this year from Bonk Breaker, with product and marketing. The team enjoys the bars not just for the taste, but also because they are gluten free, dairy free, and soy free,” said team owner Jason Kriel, with On The Rivet Management.

The 5-hour ENERGY® presented by Kenda Racing Team is the No. 1 team on the USA Cycling National Racing Calendar team rankings. For the 2013 season thus far, the Team has captured the title at the Redlands Bicycle Classic in March, and has G.C. podium finishes at Vuelta a Castilla y Leon (Spain), Joe Martin Stage Race and Tour of the Gila. Team leader Francisco “Paco” Mancebo of Spain has been responsible for top podium finishes in all of these races, placing him No. 1 overall in the NRC individual rankings.

Follow the team in 2013

Twitter: @5hourEnergyTeam @bonkbreakerhome

Facebook: 5-hour-Energy-presented-by-Kenda-Racing-Team; bonkbreakerbar;


About On The Rivet Management

On The Rivet Management is based in Dahlonega, Ga. The company has more than 30 years of experience with brand management and sporting events, under the direction of partners Jason Kriel, Josh Saint and Chad Thompson. Corporate Partners for 2013 include 5-Hour ENERGY, KENDA Tires, Devinci Bikes, SeaSucker, Vision Wheels, Full Speed Ahead (FSA), Hincapie Sportswear, Catlike, microSHIFT, Look Pedals, Fizik, Smith Optics, Chamois Butt’r, Cushe Shoes, Jagwire, Mazza Wines, Bonk Breaker, CarboRocket, Arundel, Topeak, K-Edge, Yelo Velo, GoPro, Banjo Brothers, Sockguy, Toyota: Lets Go Places, and Speed Tunnel. All corporate partnership programs and marketing support are administered by On The Rivet Management. Team information is available on Facebook (5-hour-Energy-presented-by-Kenda-Racing-Team), Twitter (otrmgt) and Web (

About 5-Hour Energy®
5-hour ENERGY® is a liquid energy shot that provides a feeling of energy and alertness that lasts for hours. It contains a blend of B-vitamins and amino acids, zero sugar, four calories, caffeine comparable to a cup of the leading premium coffee. It is available at retail outlets in the United States and Canada as well as throughout the U.K., Ireland, Spain and the Netherlands. Visit the company online at, on Facebook at 5HourEnergyShot.

About Bonk Breaker®

 The official bar of the U.S. IRONMAN® Triathlon Series, Bonk Breaker�� was selected as the “Best Energy Bar” by Road Bike Action magazine two years running and the “Best of Competitormagazine for the 5th time in 2013. Owned and operated by Jason Winn and Chris Frank, who are elite-level athletes in their own right, Bonk Breaker’s mission is to create the “World’s Best Nutrition Bars,” a quest that began in 2006 when Jason and his mother baked the first peanut butter & jelly bar in an apartment kitchen. Top professional, Olympic, and elite teams and athletes around the world are fueled by Bonk Breaker®. Team Bonk Breaker athletes took home 5 Olympic medals from the 2012 London Games, including a pair by 6-time world champion track cyclist Sarah Hammer. The company also proudly fuels Pro Bowl receiver Wes Welker, preeminent professional triathletes Mirinda “Rinny” Carfrae, Angela Naeth, and Heather & Trevor Wurtele as well as the 5-hour ENERGY presented by Kenda Racing Team and Hincapie Sportswear Development Team. Equally important, Bonk Breaker® is the energy bar of choice for weekend warriors, families, and anyone hungry for a tasty and nutritious snack. Visit Bonk Breaker® online at and “like” them on Facebook at

Media Contacts:

On The Rivet Management Peloton Sports, Inc. Bonk Breaker

Jason Kriel Jackie Tyson Rick Scott

678-549-8027 678-362-6228 310-306-0375