Boost Your Sales and Sales Staff's Expertise with Online Training Webi

For Immediate Release:




Media contact
Karen Boe, Media Relations
Outdoor Industry Association
Mobile: 801.230.5404
Email: kboe@outdoorindustry.org


Boost Your Sales and Sales Staff’s Expertise with Online Training Webinar Set for July 8


BOULDER, CO (June 23, 2009) – On Wednesday, July 8, from 2:00 p.m. through 3:00 p.m. (MDT) Outdoor Industry Association (OIA) will present Boost Your Sales and Sales Staff’s Expertise, a live Webinar workshop designed to provide retailers with ways to cost effectively build a knowledgeable sales staff that sets them apart from the virtual competition.

Presented by Dave Stockham of 3point5, Boost Your Sales and Sales Staff’s Expertise with Online Training will reveal how to:
•Cost effectively complement your other in-store training
•Increase your sales associates’ effectiveness
•Create training that is rewarding for your sales associates

“As consumers have increasingly more access to the internet, having a well trained sales staff is more important than ever,” said Ann Obenchain, vice president of member services and marketing for OIA. “This webinar is a timely and affordable resource for retailers looking for smart solutions on tight budgets,”

Boost Your Sales and Sales Staff’s Expertise with Online Training is the third of nine retail workshops in the 2009 OIA Outdoor University® program. Outdoor University is offered free to OIA members and for $99 per webinar for non members. Pre-registration is required. For complete information on the Outdoor University program, speakers or to register, visit www.outdoorindustry.org

Outdoor University 2009 Schedule

•Wednesday, July 8Boost Your Sales & Staff’s Expertise with Online Training
•Wednesday, August 5Improving Your Bottom Line
•Wednesday, September 9 Cosmically Cool Ideas for Holiday Promotions
•Wednesday, October 14 Harnessing email and e-commerce to Drive Holiday Traffic
•Wednesday, November 11Turning Shoppers into Buyers
•Wednesday, December 9 Maintaining Margin During the Holidays
•Wednesday, January 13Managing Consumer Buzz on Social Media


Outdoor University is made possible through the generous support of its sponsors: Outdoor Retailer, JanSport, Woolrich, 3point5.com, The Leisure Trends Group, Alien Truth Communications, Base Camp Communications, Creative Business Consulting Group, Darby Communications, Gluskin Townley Group, Pale Morning Media, The Mann Group, and Redwood Creek.


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About Outdoor Industry Association
Outdoor Industry Association® (OIA) is a national trade association whose mission is to ensure the growth and success of the outdoor industry. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. OIA programs include representation in government/legislative affairs, market and social research, business-to-business services and youth outreach initiatives. Educational events include the annual Rendezvous®, Outdoor University®, and the Capitol Summit. Outdoor Industry Association is based in Boulder, Colorado, and is the title sponsor of the Outdoor Retailer tradeshows. For more information go to www.outdoorindustry.org or call 303.444.3353.