Tradeshow season is upon us and up-and-coming adventure travel company, Boreas, is at it again. This time, they are going global. The San Francisco company will be heading to the 19th European Outdoor Trade Fair from July 12 through July 15 in Friedrichshafen, Germany.
â€œAs such a young company, we look forward to seeing what kind of response we get from this event,â€ says Anders Johnson, Boreas Sales Manager who will be attending the OutDoor 2012 trade show. â€œOur new Spring 2013 is going to bring a whole new facet to the mix and we are looking forward to how it will be received over the next few months.â€
Anders Johnson will be accompanied by Tae Kim and Alexei â€œLyoshaâ€ Tcherepanov of lowercase design.
Boreas will also be attending Outdoor Retailer Summer Market in Salt Lake City, Utah this August and Interbike in Las Vegas, Nevada this September.
Boreas makes outdoor equipment you can use everyday: beautiful, practical, hardwearing stuff for passionate people with things to do. We believe the best gear is neither complicated nor expensive, that it should be as versatile as the person using it, and that there’s no reason to compromise form for function.