Boulder Denim Debuts Ultra Stretch, Stain Resistant Performance Denim 2.0– The Most Comfortable Pair of Jeans You’ll Ever Wear

Boulder Denim, denim jeans designed for the most active individuals, announce the debut of their Boulder Denim 2.0. The new product, available for pre-order on Kickstarter July 23rd, offers enthusiasts a high performance jean featuring outstanding fit, stretch, recovery and stain resistance. Visit www.boulderdenim.com to sign up for exclusive early bird discounts (up to fifty percent off) and a unique referral program.

According to co-founder Bradley Spence, “At Boulder Denim, we’re always trying to create the most comfortable jeans possible without sacrificing function. In Denim 2.0, we’ve crafted a product that not only looks great but also performs well in any activity. We’ve tricked-out our pants with ultra-stretch fabric blends, treatments and features that will have you reaching for them time and time again, whether scrambling, skating, climbing or on your commute.”

Boulder Denim 2.0 is a 10.5 ounce four-season denim featuring a proprietary 360-degree Extreme Diagonal Stretch (EDS) technology in a lightweight fabric blend that moves with the body, is highly durable and non-restrictive. Each pair is shaped with a waistband designed to work with the curves of the body hugging contours and reducing gapping. With 90-percent shape memory and reinforced stitching, Boulder Denim 2.0 retains its fit no matter the activity. The PFC-free hydrophobic DWR treatment repels sweat, liquids and stains to help keep pants dry and clean longer. Additionally, every pair of Boulder Denim 2.0 features super deep pockets designed to keep items from falling out when you’re on the move. A trap pocket with a hidden zipper secures valuables making it the perfect pair to bring along on the next travel adventure. Boulder Denim 2.0 is available in four perfect fits, women’s skinny and straight leg, and men’s athletic and slim styles. MSRP: $109.

Boulder Denim is currently touring North America sharing their love of denim in their mobile Airstream showroom. Visiting climbing gyms, crags, retail stores and outdoor festivals, the Brand offers jean try-ons, demos and more information on their upcoming Denim 2.0 product launch. For tour locations and event information, visit www.boulderdenim.com.

About Boulder Denim

Boulder Denim offers a range of denim products featuring their unique proprietary stretch technology and shape retention. Every pair of jeans is crafted in a lightweight fabric blend that moves with the body, is highly durable and non-restrictive. Treated to repel sweat, liquids and stains their denim stays dry and cleaner longer. Boulder Denim’s unique design features deep pockets designed to keep items from falling out as well as an additional trap pocket with a hidden zipper to secure valuables. Boulder Denim jeans are available in a variety of styles for men and women. Join the brand as they tour across North America to share their denim love. Try on the most comfortable pair of jeans you’ll ever wear in their mobile Airstream showroom. For tour locations and further information, visit www.boulderdenim.com. Socialize with them at @BoulderDenim on Facebook, Instagram and Twitter.