Brandwise Names Greg Ford Director of Business Development

20-Year Bike and Fitness Industry Veteran to Head Sales for B2B Tech Leader

Lakewood, CO – Brandwise, a leading technology innovator specializing in cutting-edge sales tools, has named Greg Ford as Director of Business Development. With more than 20 years of experience, Ford brings with him a vast knowledge of the industry and an impressive work history, with major industry leaders including Schwinn-GT and Raleigh America.

“We’ve been searching for the right sales professional to lead our team as we continue to grow and bring new innovations to market,” said Todd Litzman, President of Brandwise. “Ever since Greg joined Brandwise last year, he’s consistently demonstrated the skill set we’ve been looking for. While his industry experience and insight are major assets, his drive, determination and leadership are what set him apart as a great addition to our leadership team.”

“In this age of platform confusion and rapidly changing hardware trends, it’s an exciting time to be at Brandwise,” said Ford. “In addition to our integrated suite of technology, we’re really pushing the boundaries of what is possible with both visual order capture platforms and electronic order collaboration with customers. Let’s face it, with the price of gas and companies reducing their sales forces, dealers are seeing reps less and less. Our technologies enable reps and suppliers to still provide their dealers with a best-in-class experience.”

For more information about Brandwise products visit Brandwise.com or call (877) 435-3225. Greg Ford can be reached at 877-435-3225 x541 or gford@brandwise.com.

About Brandwise
Brandwise is a Lakewood, Colorado-based Application Service Provider (ASP) delivering hosted software solutions to manufacturers and their sales channels within targeted industries. The Brandwise product suite integrates a series of industry-specific tools that help manufacturers and sales reps sell more products to their customers, combining Sales Force Automation technology, Decision Support, Customer Relationship Management (CRM), and e-Commerce to enhance the coordination and communication of information between manufacturers and their sales channel. For more information on Brandwise visit www.brandwise.com or call (877) 435-3225.