Portland, OR – Oct. 29, 2020 – BRANWYN, the groundbreaking sustainable performance innerwear brand made by women for women, is thrilled to announce its partnership with Darby Communications, a boutique PR & digital marketing agency out of Asheville, NC. As BRANWYN’s PR agency of record, Darby Communications will elevate the burgeoning brand’s presence in the outdoor, fitness, and active lifestyle industries, popularizing its line of Merino wool-based undergarments.
When BRANWYN’s designer set out to find a pair of high quality basic underwear made of natural fabrics, she came up short. Every pair was selling either sex, ruffles, or polyester—rather than performance, comfort, or fit. So she decided to design her own. Today, BRANWYN’s line of performance bralettes and underwear is breathable, moisture-wicking, and odor-resistant—for innerwear designed with active women in mind. And the best part? Each pair is made using natural, OEKO-TEX Standard 100- and REACH-certified Merino wool—for a product that keeps your skin healthy and happy. And because Merino wool fibers are up to 10x finer than a strand of human hair, BRANWYN’s undies are softer than your favorite worn-in t-shirt—for all-day comfort you won’t want to take off.
“Here at Darby, we pride ourselves in working with brands that know how to balance planet and profit,” says Darby Communications Founder Coral Darby. “Even in its earliest stages, BRANWYN has shown that they are a true triple threat: combining performance, comfort, and sustainability for a product that’s best-in-class in more way than one.”
Darby Communications, which has a proven track record of success among the outdoor, fitness, and active lifestyle industries, is aptly positioned to amplify the brand’s presence in these critical spaces. Darby will bolster BRANWYN’s line of Merino wool-based undergarments through targeted public relations efforts designed to garner third-party validation, build backlinks, and drive sales.
“At its core BRANWYN is about female empowerment. In searching for a PR agency, it was crucial to us that we found a partner with an equally strong female presence,” says Sarah Palmer, BRANWYN’s co-founder and creative director. “As a female-founded and female-led agency, Darby understands the importance, and challenges, of supporting active women in all their pursuits.”
In addition to empowering active women through their revolutionary innerwear, BRANWYN takes their mission a step further through their giveback program. Every quarter, BRANWYN partners with a different nonprofit whose goal is to help women and girls accomplish their best in life and sport. This quarter, BRANWYN is donating 1 percent of all sales to Play Like a Girl, whose work helps level the playing field by keeping girls active in sports through middle school.
BRANWYN provides natural, ethical, sustainable and technology-driven performance innerwear for the active woman. Their breakthrough products are constructed using Italian seamless knitting machines and fabricated using German thermal yarn technology. BRANWYN transforms organic and ethical Merino wool fibers into underwear that meets the demands of female athletes and active women on-the-go, supporting them with the confidence they deserve. For more information, visit branwyn.com.
About Darby Communications
Darby Communications is a boutique PR & digital marketing agency serving the outdoor, fitness, and wellness industries through impactful content creation, media placement, email marketing, and social media management. Headquartered in Asheville, NC with a coast-to-coast portfolio, Darby Communications takes a team approach to everything they do for clients and have worked with many of the outdoor and fitness industries’ most respected companies. Their current client roster includes: 360 Adventure Collective, Appalachian Gear Company, Astral, Blyss Running, BRANWYN, Feetures, FitRankings, Hyland’s, Ignik, Industrial Revolution, Johnson Outdoors, Knog, LifeSaver, Ombraz Sunglasses, Outdoor Economy Conference, Poppy Hand-Crafted Popcorn, Sierra Designs, SylvanSport, Tarpestry, and Wildwater. Learn more at www.darbycommunications.com or follow on social @darbycomm.