Brooks-Range Mountaineering Launches New Website

FREMONT, CALIF. (December 2, 2010) – Brooks-Range Mountaineering Equipment, a manufacturer of high-quality backcountry and mountaineering equipment, has re-launched their website for an enhanced consumer experience. The new website will: streamline the ordering process for customers, introduce products with a variety of images so consumers can better understand the product before they buy, create a platform for customers to participate in the Brooks-Range community by adding editorial reviews of products on the Brooks-Range website, and introduce the new Brooks-Range Blog, “B-R Disptach” written by a variety of outdoor enthusiasts and certified mountain guides in the field.

“Brooks-Range has experienced phenomenal growth in the past year and the need for an updated website became imminent by the end of last year,” said Matt Brooks, president of Brooks-Range. “We are excited about our new website because it will give us an opportunity to better interact with our customers and vice-versa. The new blog will feature reports from those who are in the field and we think that readers will get hooked on their entries and gain a better understanding of how our products are used.”

The Brooks-Range Blog, “B-R Dispatch” will be written by industry veteran and professional writer, Megan Kopp. Megan is a professional writer specializing in travel, backpacking, hiking, trail running, cycling and paddling sports. She will blog about her outdoor adventures on a weekly basis for Brooks-Range. Guest bloggers will also contribute to round out her adventures and to appeal to a wide variety of readers. So far, Brooks-Range has enlisted guest bloggers to include: Donny Roth, a certified AMGA mounting guide and owner of Alpine Ambitions in Boulder, Colo., as well as Jim Donovan, director of the Silverton Avalanche School.

“We will continue to put a great deal of energy into providing our current retailers with the right tools they need to build their businesses and to cater to outdoor consumers who are looking for quality products that will keep them safe and comfortable in the great outdoors, but the website will be a terrific resource for those who do not have a local retailer that carries Brooks-Range gear,” continued Brooks.

About Brooks-Range
Brooks-Range is a manufacturer of mountaineering and outdoor equipment located in Fremont, Calif., providing innovative, top-quality backcountry and outdoor gear for professional guides and recreational travelers alike. Brooks-Range products — designed to deliver the ultimate in utility, comfort and safety in the backcountry and outdoors – are tested by some of the world’s top mountaineering, avalanche and backcountry professionals. These experts form the core of the Brooks-Range Advisory Board. Brooks-Range is a supporter of a variety of organizations that promote safety and education in the wilderness, including: American Hiking Society, American Mountain Guide Association, Association of Canadian Mountain Guides, American Avalanche Association, Canadian Avalanche Association, and the American Institute for Avalanche Research and Education. Most products are made in the USA and are sold at outdoor retail shops nationwide, and on the web at: www.brooks-range.com.

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