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Press Releases

Bryton Sport Hires OutsidePR as Agency of Record in the U.S.

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OutsidePR has been retained by the global GPS device designer and manufacturer Bryton Sport to serve as the brand’s public relations agency of record. Bryton produces its own seven-product line of cycling computers and sports watches and is staffed by a team with extensive experience designing and manufacturing GPS systems for other global companies.

Headquartered in Taipei, Bryton has an extensive product line to meet the GPS needs of cyclists, runners, triathletes, swimmers, adventurers and training athletes. Using an ever-evolving product development strategy to redefine sports electronics with GPS applications, Bryton improves usability and features to keep athletes of all levels motivated and satisfied.

“OutsidePR’s leadership in the cycling, running and triathlon markets made hiring them the obvious choice,” said Isaac Wu, global marketing manager of Bryton Sport. “We have a significant presence in Europe and Asia in the cycling computer market, and believe by partnering with an agency like OutsidePR, we can achieve that space presence in the U.S.”

Bryton has also teamed with KHS Bicycles to coordinate sales and distribution of its products in the U.S., providing another critical partner to introduce products into the independent bike store system.

“Bryton has a unique selling proposition,” noted OutsidePR president Gordon Wright. “Their manufacturing quality and GPS functionality is absolutely stellar, yet their pricing structure is utterly consumer friendly. The trickle-down effect of great technology is here, allowing cyclists to say goodbye to the days of $500 bike computers.”

OutsidePR’s primary product focus will be the two new top-tier cycling computers, the Rider 310 and the Rider 100, which both retail below $100, which is unprecedented pricing for the quality of the product.

For more information on Bryton, as well as product and media inquires please contact Kelsey Anderson at


Bryton Sport, founded in 2009, is a leading the way for GPS Sport computers in Asia and Europe. Headquartered in Taipei, Taiwan, the company primarily caters to cyclists, runners, triathletes, outdoor adventurers and training athletes through the use of cycling computers and watches.


OutsidePR builds brand awareness for clients in the outdoor, fitness, endurance and ski industries. Representing outstanding brands like GU Energy, Ahnu, Cotopaxi, Moji, AlterG, Beyond Coastal and BULLS Bikes, OutsidePR is a leading public relations agency and is based in Sausalito, California.