Buck Knives Announces New Marketing Team

Two years after moving from El Cajon, California to Post Falls, Idaho, Buck Knives, Inc. has formed an all-new marketing team, ready to make a difference. The new team includes Dave Visnack, VP Marketing; Travis Griffith, Retail Marketing Coordinator; Stephanie Corley, Marketing Production Coordinator; and Jennifer Eshelman, Marketing Manager.

Dave Visnack, the new Vice President of marketing at Buck Knives, Inc., has strategically assembled a group of talented marketing experts to discover the core values of the company’s storied legacy and revolutionize the Buck brand that’s been going strong for over 100 years.

“I am excited to be a part of this great company,” said Visnack, “we are already widely recognized throughout the world, and I’m looking forward to guiding the brand to a higher level.”

Travis Griffith, Buck’s new Retail Marketing Coordinator will apply the team’s brand vision to the retail environment. “I’m looking forward to putting fresh eyes on the current retail strategy and invigorating the personality of Buck Knives to further separate us from the competition,” Griffith said. “I became enthralled by the history and quality of Buck Knives, and now that I am part of the Buck Knives family, I hope to be able to make a real difference in how our brand is perceived.”

Stephanie Corley came on board as the new Marketing Production Coordinator. Her responsibilities include coordinating with the sales department and outside vendors to make sure marketing and sales collateral are executed correctly. She will also be instrumental in coordinating packaging projects and helping launch new products.

“I’m thrilled to be a part of this new team,” said Corley. “I have a variety of experience in the creative and pre-press field, and look forward to visually carrying out the strategies developed by our department.”

Jennifer Eshelman, Buck’s new Marketing Manager, will work closely with Visnack, Griffith and Corley to implement the new brand position of Buck Knives, as well as helping determine the marketing direction and integrating that with new product development in domestic and international markets.

“I am eager to begin working with the new team. The skills and talent compiled for this team are exceptional. We are all excited to help build the strong and outstanding brand that is Buck Knives,” said Eshelman.

Arguably the most famous name in sports cutlery, Buck knives are available in a wide range of designs, made specifically for end-users in four basic categories: Outdoor, Hunting & Fishing, Everyday, Tactical and Limited Edition. For more information on any Buck Knives products, contact Buck Knives, 800-326-1100 or www.buckknives.com