BUFF® to Debut New Addition to DryFlx Collection at Outdoor Retailer Winter Market 2018

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(Santa Rosa, CA) November 9, 2018 – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, has announced plans to introduce DryFlx Multifunctional Headwear at Outdoor Retailer Winter Market 2018 in Denver, CO. The addition of multifunctional headwear will complete the brand’s DryFlx line, which currently includes hats, headbands and neck warmers.

“DryFlx has proved to be one of the top-selling new lines among our retail partners and through our direct to consumer sales since its launch in Fall 2018,” says Buff USA Marketing Manager Kevin Walker. “Due to its success, BUFF is bolstering this collection by implementing DryFlx technology into its most iconic product: Multifunctional Headwear. Our team is looking forward to bringing this game changing product to market next year. We are excited to offer consumers such a technologically advanced piece of apparel designed to help them perform at the highest level,” continues Walker.


BUFF® DRYFLX Multifunctional Headwear | MSRP: $25

BUFF® DryFlx Multifunctional Headwear is designed for cool conditions and offers a 360º high-visual reflective pattern for increased visibility, keeping you safe at night. It features lightweight, thermally efficient fabric that flexes with your body’s motion – keeping you comfortable, warm, and protected on the run.

For more information on BUFF® and DryFlx Multifunctional Headwear, please visit

Media enquiries: Logan Waddell /, Deena Betcher /

About BUFF®

Founded in 1991, BUFF® is the original multifunctional headwear brand, having premiered and innovated the tubular headwear category. Partnering with superior manufacturers of raw materials and incorporating state-of-the-art fabric technologies such as COOLMAX®, Polygeine®, Polartec® and 100 percent Merino wool, BUFF® has built a world-renowned lifestyle brand recognized by athletes and outdoor enthusiasts for its quality, craftsmanship, and customizable design and style options. BUFF® products are sold in more than 70 countries across the globe and top outdoor sporting retailers across the U.S. Original Buff is headquartered in Spain and its subsidiary, Buff, Inc, is located in Santa Rosa, California.