BUFF® Debuts New Coolnet UV+ Technology at Outdoor Retailer Summer Market

The leader in multifunctional headwear will launch their latest UV-protective line for SS19, made from 100% recycled materials

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(Santa Rosa, CA) – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, is set to launch its latest UV-protective products, featuring Coolnet UV+, at this year’s Outdoor Retailer Summer Market in Denver, CO. This product line will be available to consumers nationwide in spring 2019.

“Introducing Coolnet UV+ to our Mutlifunctional Headwear and Multifunctional Headband lines has resulted in our most comfortable, technologically advanced products yet,” says Kevin Walker, Marketing Manager at Buff, Inc. “We are extremely excited to provide this level of moisture control, UV protection and sustainability to our customers. Whether you’re backpacking, trail running or simply relaxing outside, BUFF® Coolnet UV+ products enable you to stay outside longer, which is what every outdoor enthusiast wants at the end of the day, no matter the sport.”



Uniquely engineered with 100% recycled REPREVE® Performance Microfiber and HeiQ® moisture management technology, lightweight Coolnet UV+ lifts sweat away from skin and into the evaporative cooling fabric to keep you cool, dry and comfortable. Designed with a 4-Way seamless ULTRA STRETCH construction that features UPF 50+ sun protection and Polygiene® odor control technology, Coolnet UV+ is the ultimate protection from the sun’s harmful rays.

For spring 2019, Coolnet UV+ technology will be introduced to BUFF® Reflective Multifunctional Headwear (MSRP: $26), Insect Shield Multifunctional Headwear (MSRP: $28), Multifunctional Headband (MSRP: $15) and Original Multifunctional Headwear (MSRP: $24).

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Media enquiries: Logan Waddell /, Deena Betcher /

About BUFF®

Founded in 1991, BUFF® is the original multifunctional headwear brand, having premiered and innovated the tubular headwear category. Partnering with superior manufacturers of raw materials and incorporating state-of-the-art fabric technologies such as COOLMAX®, Polygeine®, Polartec® and 100 percent Merino wool, BUFF® has built a world-renowned lifestyle brand recognized by athletes and outdoor enthusiasts for its quality, craftsmanship, and customizable design and style options. BUFF® products are sold in more than 70 countries across the globe and top outdoor sporting retailers across the U.S. Original Buff is headquartered in Spain and its subsidiary, Buff, Inc, is located in Santa Rosa, California.