Buff, Inc. Announces Sponsorship of Youth Athlete Jordan Romero

MEDIA CONTACT:

Verde PR

Julie Evans

970.259.3555

julie@verdepr.com

SANTA ROSA, Calif. (March 30, 2010) – Officials from Buff, Inc. are pleased to announce the sponsorship of youth athlete Jordan Romero as he embarks on his ambitious quest to be the youngest person to summit Mount Everest. Jordan Romero is set to depart for Kathmandu on April 5, 2010.

Jordan Romero, 13, a native of Big Bear Lake, Calif., only has two peaks remaining on his list to climb the world’s seven highest summits: Mount Vinson Massif on Antarctica and Mount Everest. After Everest, Romero aims to summit Mount Vinson in the winter of 2010.

Buff, Inc. is proud to have the opportunity to sponsor Jordan as he embarks on this incredible challenge,” says Shirley Choi Brunetti, general manager and vice president, United States. “Buff, Inc. feels strongly about supporting Jordan and the next generation of outdoor enthusiasts.”

“I love Buff,” said Jordan. “It’s the coolest thing in the world. I like to ski with it, hike with it, and just about any other adventure, whether it’s blazing hot, super cold, and everything in between. I need water, my shoes and a Buff, and I’m set.”

Jordan will be wearing the UV Buff, which protects against 95-percent of damaging UV rays and can be worn over 12 different ways to accommodate different temperatures and offer a custom fit. The UV Buff is made from CoolMax fabric to provide superior moisture wicking and dry comfort properties, as well as helping to reduce skin temperature and maintain hydration.

All Buff models, except for the Wool Buff, incorporate Polygiene technology for active odor and sweat control by releasing non-toxic silver ions to break down odor-causing bacteria.

Please visit the Buff, Inc. website and Social Media Release webpage for new products, as well as up-to-date company news, a “how-to-wear” demo video, images and much more. And join the conversation on Facebook and Twitter.

About Buff, Inc.

Buff, Inc., located in Northern California, is a subsidiary of Original Buff, SA Spain, and established its U.S. presence in 2003. Popular for more than a decade in Europe, Buff, Inc. is now distributed in more than 42 countries across the globe. Buff performance headwear is all about versatility and simplicity – one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as Polartec®, Coolmax®, Insect Shield®, and Gore-Tex Windstopper®, as well as natural fibers like Merino Wool. Buff, Inc. has even brought customers into the design process, allowing them to create custom Buff® models at rates below suggested retail price. For more information on Buff, Inc. call 707.569.9009 or visit the Buff, Inc. website.

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