Buff, Inc. introduces Infinity Lyocell Buff®
Buff, Inc. combines sustainable fabrics and multifunctional style with new Infinity Lyocell Buff® and classic Wool Buff®
Get access to everything we publish when you sign up for Outside+.
SANTA ROSA, Calif. – Buff, Inc., known for stylish, versatile and innovative multifunctional headwear, has added the new Infinity Lyocell BuffÂ® to Buff, Inc.’s growing lineup of eco-friendly products. Along with the classic Wool BuffÂ®, made of 100-percent natural Merino Wool, the new Infinity Lyocell BuffÂ® incorporates an equally sustainable fabric called TENCELÂ®, a textile derived from eucalyptus wood from forests managed according to sustainable principles. Buff, Inc. invites Outdoor Retailer attendees to visit booth 16039 during the August 4-7 trade show to learn more about the Buff, Inc. eco collection.
At the center of the brand’s expanded eco-friendly product matrix, the Infinity Lyocell BuffÂ® combines two concepts â€“ fashion and function â€“ to make it a required piece of apres-sport attire. In addition to traditional scarf styles, with a quick twist of the innovative and seamless design, the Infinity Lyocell BuffÂ®, can also be worn as a shawl, wrap, head scarf and more. It offers enough length to accommodate your own personal style.
Whether it’s a breezy spring day or a cool summer night, the free-and-easy look of the Infinity Lyocell BuffÂ® extends on the multifunctional heritage of BuffÂ® headwear providing a versatile, sustainability-oriented complement to any wardrobe. This product is available in bright or earthy solid colors for $37 MSRP, creative printed designs for $39 MSRP and funky reversible stripes and dots for $57 MSRP.
Consumers have long appreciated the Wool BuffÂ® for its unbeatable insulation and natural qualities. Even when wet, the Merino Wool BuffÂ® efficiently traps air for advanced moisture management, keeping you cool in hot weather. Merino Wool also provides a soft, luxurious, next-to-skin feel without the itchiness of coarser wool. The Wool BuffÂ® is seamless for added comfort and is available in bright and earthy solid colors for $27 MSRP, as well as beautiful printed designs for $30 MSRP.
About Buff, Inc.
Buff, Inc., located in Northern California, is a subsidiary of Original Buff, SA Spain, and established its U.S. presence in 2003. Approaching its 20-year anniversary, Original Buff now distributes products in more than 42 countries across the globe. BuffÂ® performance headwear is all about versatility and simplicity â€“ one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, BuffÂ® models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as PolartecÂ®, CoolmaxÂ®, Insect ShieldÂ®, GORE WindstopperÂ®, and 100-percent natural Merino Wool. Watch how-to-wear demo videos and shop online at www.buffusa.com.
Inquiries: Craig Randall at Verde PR & Consulting | 303-718-6519 | firstname.lastname@example.org