SANTA ROSA, Calif. (June 1, 2010) â€“ Buff, Inc., known for stylish, versatile and innovative multifunctional headwear, launches its new Mossy OakÂ® Collection for hunting adventurers for Fall 2010.
The all-season Original BuffÂ® and cold weather Polar BuffÂ® now have been designed to match the elements in the new Mossy OakÂ® collection. Mossy OakÂ® Brand Camo is the most effective camouflage found on the market. Mossy OakÂ® camo patterns use real elementsâ€”dirt, leaves, tree bark and shadowsâ€”and digitize the patterns into the fabric. This has revolutionized the way hunters hunt, allowing them to blend into any environment, no matter what time of year.
â€œWe are thrilled to partner with Mossy OakÂ®,â€ said Shirley Choi Brunetti, general manager and vice president, United States. â€œJust about every market has adopted the versatility, functionality and protection of BuffÂ® headwear, and the hunting market is no exception. We knew there was high demand among hunters, and we felt that now was an opportune time to partner with Mossy OakÂ®.â€
The Mossy OakÂ® BuffÂ® collection will include the Mossy OakÂ® Original BuffÂ® in four SKUs for $22/each, and the Mossy OakÂ® Polar BuffÂ® with Mossy OakÂ® printed fleece in three SKUs for $32/each. Each will feature natural elements digitized into the fabric, and will be available in a number of Mossy OakÂ®’s most popular patterns including BreakUp InfinityÂ®, TreestandÂ®, Duck BlindÂ®, and ObsessionÂ® (available in the Original BuffÂ® only).
The new Mossy OakÂ® BuffÂ® collection will be available in July 2010.
Please visit the Buff, Inc. website and Social Media Release webpage for new products, as well as up-to-date company news, a â€œhow-to-wearâ€ demo video, images and much more. And join the conversation on Facebook and Twitter.
Learn more about Mossy OakÂ® at: http://www.mossyoak.com
About Buff, Inc.
Buff, Inc., located in Northern California, is a subsidiary of Original Buff, SA Spain, and established its U.S. presence in 2003. Popular for more than a decade in Europe, Buff, Inc. is now distributed in more than 42 countries across the globe. Buff performance headwear is all about versatility and simplicity â€“ one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, BuffÂ® models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as PolartecÂ®, CoolmaxÂ®, Insect ShieldÂ®, and Gore-Tex WindstopperÂ®, as well as natural fibers like Merino Wool. Buff, Inc. has even brought customers into the design process, allowing them to create custom BuffÂ® models at rates below suggested retail price. For additional information on Buff, Inc. call 707.569.9009 or visit the Buff, Inc. Website