Buff, Inc. Introduces Mossy Oak® Collection

MEDIA CONTACT:
Verde PR
Craig Randall
970.259.3555
craig@verdepr.com

SANTA ROSA, Calif. (June 1, 2010) – Buff, Inc., known for stylish, versatile and innovative multifunctional headwear, launches its new Mossy Oak® Collection for hunting adventurers for Fall 2010.

The all-season Original Buff® and cold weather Polar Buff® now have been designed to match the elements in the new Mossy Oak® collection. Mossy Oak® Brand Camo is the most effective camouflage found on the market. Mossy Oak® camo patterns use real elements—dirt, leaves, tree bark and shadows—and digitize the patterns into the fabric. This has revolutionized the way hunters hunt, allowing them to blend into any environment, no matter what time of year.

“We are thrilled to partner with Mossy Oak®,” said Shirley Choi Brunetti, general manager and vice president, United States. “Just about every market has adopted the versatility, functionality and protection of Buff® headwear, and the hunting market is no exception. We knew there was high demand among hunters, and we felt that now was an opportune time to partner with Mossy Oak®.”

The Mossy Oak® Buff® collection will include the Mossy Oak® Original Buff® in four SKUs for $22/each, and the Mossy Oak® Polar Buff® with Mossy Oak® printed fleece in three SKUs for $32/each. Each will feature natural elements digitized into the fabric, and will be available in a number of Mossy Oak®’s most popular patterns including BreakUp Infinity®, Treestand®, Duck Blind®, and Obsession® (available in the Original Buff® only).

The new Mossy Oak® Buff® collection will be available in July 2010.

Please visit the Buff, Inc. website and Social Media Release webpage for new products, as well as up-to-date company news, a “how-to-wear” demo video, images and much more. And join the conversation on Facebook and Twitter.

Learn more about Mossy Oak® at: http://www.mossyoak.com


About Buff, Inc.
Buff, Inc., located in Northern California, is a subsidiary of Original Buff, SA Spain, and established its U.S. presence in 2003. Popular for more than a decade in Europe, Buff, Inc. is now distributed in more than 42 countries across the globe. Buff performance headwear is all about versatility and simplicity – one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff® models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as Polartec®, Coolmax®, Insect Shield®, and Gore-Tex Windstopper®, as well as natural fibers like Merino Wool. Buff, Inc. has even brought customers into the design process, allowing them to create custom Buff® models at rates below suggested retail price. For additional information on Buff, Inc. call 707.569.9009 or visit the Buff, Inc. Website