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SANTA ROSA, Calif. (October 6, 2011)–Buff, Inc.,known for stylish, versatile and innovative multifunctional headwear, announced today it has selected Seattle-based Milepost 59 as its advertising agency of record.
Buff, Inc.’s decade-long post as the category leader in multifunctional headwear and accessories brings with it a responsibility to continue innovating and building awareness in new sales channels. Milepost 59 is an agency with proven ability to conceptualize, develop and execute out-of-the-box consumer and trade campaigns that will further cement Buff, Inc.’s leadership.
“We were instantly impressed with the energy and creativity emanating from the walls of Milepost 59,” said Cheryl Rebsamen, head of marketing at Buff, Inc. “Because they are an up and coming agency with a strong and growing portfolio of clients, we felt they would be a great fit for us during our phenomenal brand growth.”
Milepost 59 and Buff, Inc. will collaborate to create a campaign that calls out common product benefits across various markets like angling, outdoor, and snowsports. The campaign will be implemented nationally, across vertical sport-specific publications in the USA. Print ads from the final campaigns will begin appearing in publications starting in December 2011.
“Buff, Inc. has amazing heritage and a strong position in multiple markets and channels,” said John Zilly, creative director for Milepost 59. “We will help the brand communicate in sticky, effective, and emotional ways to consumers in their core outdoor markets. Our partnership is built around extroverted communications where collaboration is key. Buff, Inc. shares our vision and understands our philosophy.”
About Buff, Inc.
Buff, Inc., located in Northern California, is a subsidiary of Original Buff, SA Spain, and established its U.S. presence in 2003. Approaching its 20-year anniversary, Original Buff now distributes products in more than 42 countries across the globe. Buff® performance headwear is all about versatility and simplicity – one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff® models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as Polartec®, Coolmax®, Insect Shield®, GORE Windstopper®, and 100-percent natural Merino Wool. Watch how-to-wear demo videos and shop online at www.buffusa.com.
About Milepost 59
Milepost 59, an agile and practiced marketing and advertising firm based in Seattle, Washington, specializes in the outdoor industry and the green economy. In each project and every campaign, they focus on making authentic, emotional connections with target consumers. www.milepost59.com.