Buff, Inc. Sponsors Jackson Hole Resort’s First Up 4 Wellness Event

SANTA ROSA, Calif. (June 29, 2010) – Buff, Inc., known for their innovative, versatile and multifunctional headwear, will provide 100 assorted Buff® headwear to the Up 4 Wellness hiking series hosted by Jackson Hole Mountain Resort. The series will benefit the Teton Wellness Institute, a nonprofit organization empowering people to make healthy lifestyle choices by inspiring health and wellness every day.

“We are proud to sponsor this exciting new event hosted by our valued dealer, Jackson Hole Mountain Resort, to support the Teton Wellness Institute,” said Shirley Choi Brunetti, U.S. vice president and general manager. “Summer weather at high elevations can be so unpredictable, we’re confident the Buff® headwear we provide will truly show its multifunctional capabilities and keep the participants cool, comfortable, and protected.”

Up 4 Wellness is an event founded by Jackson Hole Resort founder Connie Kemmerer and will find participants hiking the resort, pledging a donation to the Teton Wellness Institute, and, on the honor system, logging the number of climbs they complete. For every climb logged, participants will be entered in a raffle to win a Jackson Hole Mountain Resort winter season pass and other prizes including Buff® headwear. The series will begin in early July and run through September 4th.

Donations garnered from the event will help fund the Teton Wellness Institute’s efforts to inspire a deeper understanding of healthcare options, awaken new perspectives, and expand knowledge of an integrative approach to personal and community well being.

The mix of Buff® headwear donated to the event will include samples of the UV Buff®, perfect for high altitude adventures. The UV Buff® can be worn over 12 different ways and is made from CoolMax® Extreme fabric. CoolMax® blocks 95-percent of UV rays and wicks sweat quickly away from skin to keep you cool and dry on hot days due to its four-channel fiber. Polygiene technology helps combat odor and promotes sweat control by releasing non-toxic silver ions to break down odor-causing bacteria.

Please visit the Buff, Inc. Website and Social Media Release webpage for new products, as well as up-to-date company news, a “how-to-wear” demo video, images and much more. And join the conversation on Facebook and Twitter.

About Buff, Inc.
Buff, Inc., located in Northern California, is a subsidiary of Original Buff, SA Spain, and established its U.S. presence in 2003. Popular for more than a decade in Europe, Buff, Inc. is now distributed in more than 42 countries across the globe. Buff performance headwear is all about versatility and simplicity – one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as Polartec®, Coolmax®, Insect Shield®, and Gore-Tex Windstopper®, as well as natural fibers like Merino Wool. Buff, Inc. has even brought customers into the design process, allowing them to create custom Buff® models at rates below suggested retail price. For more information on Buff, Inc. call 707.569.9009 or visit the Buff, Inc. website.

MEDIA CONTACT:
Verde PR,
Craig Randall,
970.259.3555,
craig@verdepr.com