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Press Releases

Buff, Inc. Sponsors Race Across the Sky Film Tour

Buff, Inc. Sponsors Race Across the Sky Film Tour Hosted by Endurance Athlete Rebecca Rusch.

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Verde PR

Julie Evans


SANTA ROSA, Calif. (February 23, 2010)Buff, Inc., known for stylish, versatile and multifunctional headwear, is a proud sponsor of the ‘Race Across the Sky’ film tour hosted by Leadville Trail 100 Women’s Champion and Buff®-sponsored endurance athlete Rebecca Rusch. The film tour makes its mountain town debut in Sun Valley this Thursday, February 25.

What: Screening of Race Across the Sky

Pre-Party: Thursday, February 25 – 6:00 pm – The Elephant’s Perch, 280 East Ave., Ketchum, ID.

Film: Thursday, February 25 – 8:00 pm – The Sun Valley Opera House, 1 Sun Valley Rd.

Buff, Inc. is pleased to provide a $1,000 cash donation, as well as 175 Buff® models for giveaways during the tour. ‘Race Across the Sky’ is a documentary of the Leadville Trail 100 – one of the most intense endurance mountain bike races of all times. The film tour will be headed to five different mountain towns from now until the end of March. For the tour schedule, please visit:

After rave reviews from critics, and sold out shows in a number of cities due to overwhelming popular demand, the goal of the tour is to bring this exciting and inspiring documentary to some of the core cycling towns in the Rocky Mountain West.

As a Leadville Trail 100 Women’s Champion, Rebecca Rusch is very familiar with every aspect of the race, and is the perfect choice for an athlete to help promote the film. In addition to winning the Women’s Leadville race, Rusch is a three-time 24-Hour World Champion, and has established herself as one of the most dominant female mountain bikers in endurance racing today.

Buff, Inc. also is proud to sponsor Rebecca Rusch and her racing career, with Rusch feeling equally enthusiastic about the partnership. “A Buff® is small, light and so functional,” said Rusch. “A Buff® is an essential item that I take with me on almost any ride, hike or ski. I have also started using them on my motorcycle! A Buff® is the perfect little item to take the chill off your head, keep the wind off your face or the hair out of your eyes. There are also a million other uses when traveling such as a washcloth, a hankie, or an eye cover for sleeping! I’ve used them for all of these things and more,” she added.

Film tour attendees will have a chance to take home Buff® models including the Buff® Headband and a new Buff model not yet available for purchase in the U.S. called the Half Buff®. Ideal for cyclists, the Buff® Headband makes a great helmet liner with CoolMax Extreme to wick sweat and Polygiene to keep your headband fresh during activity. A shorter-length version of the UV Buff®, the Half Buff® was created specifically to suit Rebecca’s needs on her bike. Its shorter length allows for an easy application for cyclists.

Please visit the Buff, Inc. website and Social Media Release webpage for new product information, as well as up-to-date company news, a “how-to-wear” demo video, images and much more. And join the conversation on Facebook and Twitter.

About Buff, Inc.

Buff, Inc., located in Northern California, is a subsidiary of Original Buff, SA Spain, and established its U.S. presence in 2003. Popular for more than a decade in Europe, Buff, Inc. is now distributed in more than 42 countries across the globe. Buff performance headwear is all about versatility and simplicity – one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as Polartec®, Coolmax®, Insect Shield®, and Gore-Tex Windstopper®, as well as natural fibers like Merino Wool. Buff, Inc. has even brought customers into the design process, allowing them to create custom Buff® models at rates below suggested retail price. For more information on Buff, Inc. call 707.569.9009 or visit the Buff, Inc. website.