Buff, Inc. Sponsors Sun Valley Ski Education Foundation Janss Pro-Am

MEDIA CONTACT:

Verde PR

Julie Evans

970.259.3555

julie@verdepr.com

SANTA ROSA, Calif. (February 11, 2010) – Buff, Inc., known for technical and multifunctional headwear, is proud to be a Silver Sponsor of the Sun Valley Ski Education Foundation’s (SVSEF) Janss Pro-Am Classic in Sun Valley, ID March 4-6, 2010. Buff, Inc. will be providing the group with 200 Original Buff®.

The Janss Pro-Am classic is in its 13th year. It was founded in 1998 by Beverly Hay DeChevrieux in honor of former Olympic ski team member Bill Janss, and benefits the SVSEF and their athletes. The Janss Pro-Am Classic mixes a Pro Racer with four “citizen” skier or snowboarders of all skill levels, to create five member teams that compete for prizes (including best costume) and titles over the course of three days. The pro racers will be handicapped, so everyone will have an equal chance to win.

The SVSEF is a renowned program for young skiers and snowboarders. It serves over 500 athletes in Idaho’s Wood River Valley. These young men and women have developed themselves to be some of the best competitors in the country, with one such athlete, Morgan Arritola, earning a spot on the US Ski Team for the 2010 Olympics in Vancouver.

The Janss Pro-Am classic will be held March 4-6. For more information on the race and the foundation, please visit: http://www.svsef.org/

Buff® continues to produce the highest quality multifunctional headwear on the market. For Fall 2010, the company will introduce many new styles and winter models, as well as other innovations to its existing product lines. Among these are the new Reversible Polar Buff® Headband, Polar Buff® Thermal Pro™, a new Reversible Polar Buff® and new prints for its Wool Buff® collection.

Please visit the Buff, Inc. website and Social Media Release webpage for new products, as well as up-to-date company news, a “how-to-wear” demo video, images and much more. And join the conversation on Facebook and Twitter.

About Buff, Inc.

Buff, Inc., located in Northern California, is a subsidiary of Original Buff, SA Spain, and established its U.S. presence in 2003. Popular for more than a decade in Europe, Buff, Inc. is now distributed in more than 42 countries across the globe. Buff performance headwear is all about versatility and simplicity – one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as Polartec®, Coolmax®, Insect Shield®, and Gore-Tex Windstopper®, as well as natural fibers like Merino Wool. Buff, Inc. has even brought customers into the design process, allowing them to create custom Buff® models at rates below suggested retail price. For more information on Buff, Inc. call 707.569.9009 or visit the Buff, Inc. website.

###