Buff, Inc. Sponsors the 2010 One Surf Fly Beach Classic

MEDIA CONTACT:

Verde PR

Julie Evans

970.259.3555

julie@verdepr.com

SANTA ROSA, Calif. (April 28, 2010) – Buff, Inc., known for technical and multifunctional headwear popular among the angling community, is proud to be a sponsor of the One Surf Fly Beach Classic in Carpinteria, Calif., on May 1, 2010. Buff, Inc. will be providing the event with 100 custom One Surf Fly UV Buff® headwear, a $2,760 in-kind donation.

The One Surf Fly Beach Classic began in May of 2009 and has increased in popularity ever since. The overall goal of the tournament is to bring together fishermen of all ages for a friendly event where the sport of saltwater fly-fishing can be celebrated while helping to support local watersheds and the ocean through various non-profit groups. Past events have raised money for such organizations as Heal the Bay and the Trout Unlimited Steelhead Restoration program.

This year, the One Surf Fly Beach Classic is being held in Carpinteria, Calif. The organizers of the competition encourage all ages to come out and participate. A raffle will be held at the event, and the custom UV Buff® headwear will be up for grabs in addition to numerous other prizes. The proceeds of the raffle will all be used to raise money for the non-profit Matilija Coalition, a group whose mission is to restore the Ventura River watershed.

For more information on the tournament, please visit: http://onesurffly.com.

An incredibly versatile garment, the UV Buff® can be worn over 12 different ways. It is made from CoolMax® Extreme fabric to block 95-percent of UV rays and wick sweat quickly away from skin to keep you cool and dry on hot days due to its four-channel fiber. Additionally, it provides an extra layer of warmth on colder days.

Please visit the Buff, Inc. website and Social Media Release webpage for new products, as well as up-to-date company news, a “how-to-wear” demo video, images and much more. And join the conversation on Facebook and Twitter.

About Buff, Inc.

Buff, Inc., located in Northern California, is a subsidiary of Original Buff, SA Spain, and established its U.S. presence in 2003. Popular for more than a decade in Europe, Buff, Inc. is now distributed in more than 42 countries across the globe. Buff performance headwear is all about versatility and simplicity – one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as Polartec®, Coolmax®, Insect Shield®, and Gore-Tex Windstopper®, as well as natural fibers like Merino Wool. Buff, Inc. has even brought customers into the design process, allowing them to create custom Buff® models at rates below suggested retail price. For more information on Buff, Inc. call 707.569.9009 or visit the Buff, Inc. website.

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