Buff, Inc. Sponsors The Five Peaks Ski Mountaineering Race

MEDIA CONTACT:

Verde PR

Julie Evans

970.259.3555

julie@verdepr.com

SANTA ROSA, Calif. – Buff® headwear will be mandatory gear for The Five Peaks ski mountaineering race in Breckinridge, Colorado on April 10, 2010. The Five Peaks is part of the Colorado Ski Mountaineering Cup Race Series (COSMIC). Buff, Inc. will be providing the group with 180 custom COSMIC Original Buff®.

The first of its kind of the U.S., The Five Peaks is North America’s longest ski mountaineering race with 10,000 feet of vertical and five separate ascents in the Ten Mile Range behind and in Breckenridge Ski Resort. Eighty teams of two will skin, climb, ski and traverse Peaks 10, 9, 8 (from two sides) and 7. While The Five Peaks course will be demanding in terms of vertical and time, course loops are designed so that teams that don’t wish to complete the final climbs will still enjoy a full day of high-alpine skiing. It’s the must-do race of the year.

“Buff is standard gear for me whenever I ski – it could be a headband or a neckwarmer day; a Buff always works,” said Pete Swenson, promoter of COSMIC Ski Series and Ski Mountaineering National Champion. “A Buff is the perfect accessory for ski mountaineering,” he added.

After The Five Peaks, there are two remaining races in the 2010 COSMIC Series: the San Juans Rando on April 17, and the Marmot Grind at Arapahoe Basin on April 24.

Buff® continues to produce the highest quality multifunctional headwear on the market. For Fall 2010, the company will introduce many new styles and winter models, as well as other innovations to its existing product lines. Among these are the new Reversible Polar Buff® Headband, Polar Buff® Thermal Pro™, a new Reversible Polar Buff® and new prints to its Wool Buff® collection.

Please visit the Buff, Inc. website and Social Media Release webpage for new products, as well as up-to-date company news, a “how-to-wear” demo video, images and much more. And join the conversation on Facebook and Twitter.

About Buff, Inc.

Buff, Inc., located in Northern California, is a subsidiary of Original Buff, SA Spain, and established its U.S. presence in 2003. Popular for more than a decade in Europe, Buff, Inc. is now distributed in more than 42 countries across the globe. Buff performance headwear is all about versatility and simplicity – one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as Polartec®, Coolmax®, Insect Shield®, and Gore-Tex Windstopper®, as well as natural fibers like Merino Wool. Buff, Inc. has even brought customers into the design process, allowing them to create custom Buff® models at rates below suggested retail price. For more information on Buff, Inc. call 707.569.9009 or visit the Buff, Inc. website.

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