Press Releases

BUFF® Launches New Coolnet UV+ Collection at ICAST / IFTD

The leaders in performance fishing apparel will launch its latest UV-protective line for SS19, made with HeiQ cooling technology and recycled materials

(Santa Rosa, CA) July 13, 2018 – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, will release three new products under the Coolnet UV+ collection at this year’s ICAST / IFTD show in Orlando, FL. BUFF® Coolnet UV+ products will hit retailers nationwide in spring 2019.

“Taking appropriate sun protection measures while on the water can mean the difference between a great day fishing and a very harsh experience both during and following the outing,” says Kevin Walker, Marketing Manager at Buff, Inc. “BUFF® Coolnet UV+ products offer a level of cooling, moisture control and UPF 50+ UV protection that the fishing industry has never seen before. This line is designed to help fishermen stay out for longer periods of time and in more extreme conditions, mainly hot and sunny weather. By partnering with sustainably-minded, high performance ingredient brands, we have developed a technology that will help reduce the amount of plastic entering our waterways and save our fishermen from damaging sun rays.”

Uniquely engineered with 100% recycled Performance Microfiber and moisture management technology, lightweight Coolnet UV+ lifts sweat away from skin and into the evaporative cooling fabric to keep you cool, dry and comfortable. Designed with a 4-Way seamless ULTRA STRETCH construction that features UPF 50+ sun protection and Polygiene® odor control technology, Coolnet UV+ is the ultimate protection from the sun’s harmful rays.

For spring 2019, Coolnet UV+ technology will be introduced to BUFF® Multifunctional Headwear (MSRP: $24), Reflective Multifunctional Headwear (MSRP: $26), Insect Shield® Multifunctional Headwear (MSRP: $28), and Multifunctional Headband (MSRP: $15).

For more information on BUFF® and BUFF® products, please visit

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About BUFF®

Founded in 1991, BUFF® is the original multifunctional headwear brand, having premiered and innovated the tubular headwear category. Partnering with superior manufacturers of raw materials and incorporating state-of-the-art fabric technologies such as COOLMAX®, Polygeine®, Polartec® and 100 percent Merino wool, BUFF® has built a world-renowned lifestyle brand recognized by athletes and outdoor enthusiasts for its quality, craftsmanship, and customizable design and style options. BUFF® products are sold in more than 70 countries across the globe and top outdoor sporting retailers across the U.S. Original Buff is headquartered in Spain and its subsidiary, Buff, Inc, is located in Santa Rosa, California.