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Press Releases

BUFF® Reinvents Its Original Multifunctional Headwear

BUFF®’s most iconic product is now more sustainable, more comfortable and more protective than ever before

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(Santa Rosa, CA) September 6, 2018 – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, has released the latest iteration of its most popular product. BUFF® Original Multifunctional Headwear now features four-way stretch, the highest UPF rating possible (UPF50) and is now made with sustainably sourced, 100% recycled material.

“BUFF®’s relentless commitment to innovation and progression of the most sustainably sourced, highest quality, and most comfortable and protective products continues to be fueled by the adventurous nature and passion of our fans. We innovate so you can thrive in the water, snow, mountains, on trails, roads, and in studios,” says Buff, Inc. Marketing Manager Kevin Walker.

“Our fans recognize quality and innovation and have inspired us to reinvent our most iconic, cornerstone brand product – BUFF® Original Multifunctional Headwear. As the originators of the category we are committed to providing people with a product that helps reduce our environmental impact, increase protection from the sun’s UV rays, and improves comfort and fit,” continued Walker.

Increased Comfort and UV Protection

For fall 2018, BUFF® has implemented a network of new technologies into its line of Multifunctional Headwear to achieve a better next-to-skin feel and to offer more advanced protection from harmful UV rays. Original BUFF® Multifunctional Headwear is now built with the brand’s proprietary 4-Way ULTRA STRETCH technology and active fabric recovery. This pairing offers a softer, more comfortable product than first generation styles.

In an effort to increase UV protection, BUFF® is now manufacturing Original Multifunctional Headwear with a new and improved product fabrication that only allows 1/50th of the sun’s UV rays to reach your skin, boosting the protection rating from UPF 20 to UPF 50. When covered by BUFF® Original fabrics – all of which are certified and tested – your skin is protected from 98% of the sun’s harmful ultraviolet rays.

Sustainably Sourced

Additionally, BUFF® is now building its Original Multifunctional Headwear with environmentally conscious material, made from plastic bottles that are removed from oceans and landfills before being washed, chopped into flakes, melted, then extruded into recycled fibers that are seamlessly engineered and sewn into BUFF® Multifunctional Headwear products.

For more information on BUFF® and its new Original Multifunctional Headwear, please visit .

BUFF is THE ORIGINAL Multifunctional Headwear brand.

About BUFF® Founded in 1992, BUFF developed and introduced the seamless tubular headwear category and has been driven by innovation and performance for over 25 years. Partnering with superior manufacturers of raw materials and incorporating trusted fabric technologies such as Polartec, Polygiene®, Merino wool, Insect-Shield and Primaloft, BUFF® has built a brand dedicated to Quality, Craftsmanship, Customizable Design and Unique Style Options. The BUFF product line continues to grow with Hats, Caps, and Arm Sleeves, elevating its full product set designed for intense days in the sun to extreme cold weather conditions.

BUFF products are sold globally in more than 70 countries and top outdoor retailers across the U.S. Buff, Inc, the U.S. subsidiary of ORIGINAL BUFF, SA, is located in Santa Rosa, California. For more information, visit and follow @buff_usa.