Press Releases

Buff USA welcomes Brad Werntz as new Director of Sales

Santa Rosa, CA – Buff USA, maker of the original multifunctional headwear,announces that Brad Werntz will join their team as Director of Sales beginning Jan. 13, 2014. 

Werntz founded Pemba Serves, Inc., a Midwest sales representative agency representing the outdoor industry. Since its founding in 1991, Pemba Serves, Inc. has worked with a plethora of outdoor brands including Petzl, Moonstone, Mountain Hardware, Montrail, Vasque, Patagonia Footwear, Ambler Mountain Works, Gregory, Cloudveil, Blurr and Atlas Snowshoes. An avid climber, Werntz is also the founder of Boulders Climbing Gym in Madison, WI.

“I’m really looking forward to being able to focus my experience in the outdoor industry on a dynamic, growing brand like Buff,” said Werntz. “I’ve long admired the direction and energy of the company and look forward to helping Buff set and achieve new goals.”

Given his success and enthusiasm in the outdoor world, Werntz’s effective managerial methods have become a source of inspiration among the outdoor community. Often asked to present on his theories of organizational structure for the independent representative, Werntz has spoken at several events including Outdoor Retailer, Outdoor Industry Association’s Rendezvous and at Outdoor University. 

As Director of Sales, Werntz will work from his home in Madison, Wisc., and will be responsible for the overall leadership of Buff USA’s sales department.

“With more than 27 years of intense hands-on experience in the outdoor industry, Brad’s move into this role will be seamless and is perfectly aligned with the Buff team’s strategic plans and initiatives,” said Shirley Choi Brunetti, Vice President & General Manager of Buff USA.

To learn more about Buff products, to shop online or to locate a dealer, visit

About Buff, Inc.
Buff USA, located in Northern California, is a subsidiary of Original Buff®, SA Spain, and established its U.S. presence in 2003. Buff® performance headwear is all about versatility and simplicity – one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff® models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as Polartec®, Coolmax®, Insect Shield®, GORE Windstopper®, and 100-percent natural Merino Wool. Watch how-to-wear demo videos and shop online at

Media contact is Matt Crawford at or 802-583-6069.