Overland Park, Kan. — Bushnell Outdoors, an industry-leader in outdoor technology innovation, has announced a partnership with Leave No Trace, a nonprofit organization that protects the environment by teaching people how to enjoy it.
The leading non-profit educator of outdoor ethics, Leave No Trace teaches people how to reduce their environmental impact while engaging in outdoor activities. Since its formation in 1994, the Leave No Trace Center for Outdoor Ethics has organized education and outreach efforts across the country, and it has become the most widely accepted outdoor ethics program used in parks, public lands and protected areas in the United States.
Designed for the modern outdoorsman, Bushnell Outdoors is a new collection of rugged and durable gear built to withstand the rigors of the trail, off-trail or wherever camp is pitched. The collection features optics, personal GPS devices, portable power and a new line of lighting products. Featuring flashlights, headlamps and lanterns, the Rubicon line of lighting products is designed to provide advanced light and better sight to the outdoorsman.
“Many impacts from recreation are cumulative over time. Couple this with the sheer number of people spending time in the outdoors, and the need for Leave No Trace is clear.” said Dana Watts, Leave No Trace executive director. “Corporate partnerships with companies like Bushnell Outdoors enable Leave No Trace to reach thousands more outdoor enthusiasts with this critical education.”
Leave No Trace’s focus on minimizing ecological impact while enjoying nature complements and reinforces Bushnell’s own dedication to the environment and to those who spend time outdoors. A partnership with Leave No Trace allows Bushnell Outdoors to further promote the outdoor lifestyle while bringing increased awareness to the responsible policies and practices advocated by Leave No Trace.
As a corporate partner, Bushnell Outdoors will support a variety of Leave No Trace fundraising efforts, including donating 100 percent of the proceeds from exclusive show specials at Outdoor Retailer Winter and Summer Markets. Funds generated by Bushnell Outdoors and other partners help bring Leave No Trace into more classrooms, parks and local communities.
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