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C1RCA Parent Four Star Selects CenterStone for Online B2B Solution

Dealers and Sales Reps to have E-Commerce Ordering Capability to grow Four Star Distribution's popular C1RCA action sports brand

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For immediate release, San Clemente, Cal. and Denver, Colo. CenterStone Technologies, Inc., an international developer of Web-based sales order management software for manufacturers of apparel, footwear, equipment and accessories, today announced that Four Star Distribution of San Clemente, California has selected the company’s iVendix software application. iVendix will provide Four Star Distribution with a business-to-business (B2B) online ordering solution for their retail dealers and sales reps in North America. When Four Star goes “live” on the application later this year, dealers and sales reps will be able to view automated catalogs, check on the availability of product, place orders, and track and monitor the status of those orders using iVendix since it is accessible 24/7 via the Web.

“We selected CenterStone because of its expertise in providing Web-based B2B solutions in the action sports industry,” said Frank Aeschbacher, COO at Four Star Distribution. Delivering excellent customer service to our retail partners is important and in order to enhance this tradition in today’s business environment, Four Star needs a battle-tested B2B ordering tool. In our mind, a proven solution is one that retailers will quickly adopt, and CenterStone’s iVendix application has rapidly become the industry standard. With thousands of retailers already using the iVendix Web-based application, we are confident that our dealers will also quickly embrace this B2B solution. Developing the best products has always been important to Four Star’s C1RCA brand, but being easy to do business with helps us to further distinguish ourselves. With this new sales order management solution, Four Star Distribution expects to take a leadership role by setting a new standard for customer service in the action sports industry.”

“The senior management team at Four Star Distribution understands the importance of the specialty retail distribution channel to the building of a world-class consumer brand,” said Tom Detmer, chief executive officer of CenterStone Technologies. “Look at all the successful brands in the apparel and footwear markets, and all the great ones started out in specialty retail. It is the specialty retailers that truly support, promote and protect a company’s brand identity. We are pleased that Four Star has selected CenterStone to help with their brand expansion by providing their dealers with our online B2B solution.”

“We interact with hundreds of specialty retailers every day, and they are very vocal about wanting to conduct business at their convenience on a 24/7 basis using the CenterStone B2B solution. According to our most recent retail survey results, 54 percent of retailers spend more with vendors who have online ordering systems like CenterStone’s, and they spend, on average, 13 percent more with these vendors. Our iVendix solution delivers a large and extensive user community that is continuing to grow at a very rapid pace. And it is the adoption rate by this user community that will drive the ROI for Four Star and will help them continue to grow their brand in the specialty retail channel,” Detmer said.

Brands that currently use CenterStone’s Software-as-a-Service (SaaS) model and make the company’s other solutions available to retail customers and sales reps include: The North Face, JanSport, Vans and VF Imagewear, part of VF Corporation (NYSE: VFC); Pearl Izumi, a division of Nautilus, Inc. (NYSE: NLS); Marmot Mountain, Ex Officio, Marker Apparel, Adio Footwear and Planet Earth, part of K2 Corporation (NYSE: KTO); Under Armour (NYSE: UA); Helly Hansen; Perry Ellis Intl. (NASDAQ: PERY); Geneva Watch Group; Cleveland Golf, and Fidra Golf, part of Quiksilver, (NYSE: ZQK); SmartWool, a division of Timberland (NYSE: TBL); RipCurl; Billabong; Sport Obermeyer; Smith Optics; Garmont, Bridgedale; KHS Bicycles; Dale of Norway; O’Neill Clothing; Hot Chillys; Petzl; Sole Technology; Icebreaker and others.

About Four Star Distribution

Based in San Clemente, California, Four Star Distribution’s C1RCA brand,, specializes in the design, marketing and sales of skateboarding and lifestyle footwear, apparel and accessories.

About CenterStone Technologies, Inc.

CenterStone Technologies, Inc. operates a Software-as-a-Service (SaaS) platform and provides Web-based sales order management applications in six languages and local currencies in North America and Europe with widespread adoption by specialty retailers on those continents. As a result, CenterStone’s international e-commerce solutions are on track to process more than one billion dollars in wholesale transactions in 2007. iVendix and Escape applications open a new marketplace for vendors by enabling retail dealers and sales reps to view online catalogs and inventory availability, create sales proposals and to place preseason orders, reorders, and retail employee orders more effectively and efficiently with their vendors. CenterStone Technologies makes vendors more competitive by providing increased inventory turns at retail, reduced customer service costs, and greater speed to market, thus improving relationships with their customers–retail dealers. Additional information about CenterStone Technologies, Inc., based in Denver, Colo., with offices in San Diego, Calif., and Paris, France, can be found on the company’s Web site at or by contacting OnTarget Public Relations at 303-333-1516.

Editor’s Note: Product and company names mentioned herein may be trademarks and/or registered trademarks of their respective owners.
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