C4 Waterman's Bradley appointed to OIA Board

C4 Waterman co-founder Todd Bradley has been appointed to the Board of Directors of the Outdoor Industry Association, the national trade association for human-powered outdoor recreation.

“OIA recognizes the tremendous infusion of energy stand up paddling has brought to our industry and C4 Waterman has been leading the SUP charge inland. We look forward to Todd’s contribution to the board and the fresh approach he brings from the surf segment that will help OIA grow our entire industry,” said Frank Hugelmeyer, president & CEO of OIA.

Bradley was clearly humbled to be appointed to the board. “I am truly honored to be part of the leadership of this important organization,” Bradley said. “There are many parallels between the core culture and values of stand up paddling and the outdoor industry. As the new kid on the block, I look forward to gaining deeper insights from the industry veterans on the board. At the same time, I hope to bring an infusion of fresh ideas that will influence the strategies and tactics that position the industry for long-term success.”

C4 Waterman for the industry-leading brand focused exclusively on the world’s fastest growing board sport since stand up paddling’s inception in the surf market to the new charge inland. Before co-founding C4 Waterman, Bradley applied his degree in international sales and marketing to brand building and driving impressive sales growth throughout the Pacific Rim for Simple Green, a company pioneering green cleaning products. During this time, he served as a member of the US Department of Commerce Export Council Panel as well as a member of the Hawaii Governor’s Lingle China International Trade Mission Group. Since launching C4, Bradley has been at the forefront of design and creation, owning three patents and 10 trademarks for sport-related designs. He was also recently appointed to the esteemed Duke Kahanamoku Foundation.

About C4 Waterman â€¨C4 Waterman, a Hawaii company, is a pioneer and leader in the evolution of the waterman lifestyle. With more than 100 years of research and development, C4 delivers unmatched design and technology in stand-up paddling. From their Hawaiian homeland, to the ultimate waves of Tahiti; from the whitewater of the Colorado River, to calm freshwater lakes and streams; in short, anywhere there’s water. C4 Waterman’s values are based on the four core principles of the waterman lifestyle: balance, endurance, strength and tradition. To see the complete line of C4 products including epoxy and inflatable boards, paddles, rash guards and accessories, visit www.c4waterman.com.

About Outdoor Industry Association Founded in 1989, Outdoor Industry Association® is a national trade association whose mission is to ensure the growth and success of the outdoor industry. Over 4,000 manufacturers, distributors, suppliers, and retailers of outdoor recreation equipment and services, as well as other related business entities, make up OIA membership. OIA programs include representation in government/legislative affairs, cutting-edge market research, member cost-saving benefits and outreach initiatives to grow participation in outdoor activities and promote healthier lifestyles. Educational events include the annual OIA Rendezvous®, Outdoor University®, and the Capitol Summit in Washington, D.C. Outdoor Industry Association is the exclusive endorser of the Outdoor Retailer tradeshow. For more information, go to http://www.outdoorindustry.org.