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Calling All Outdoor Entrepreneurs

Calling All Outdoor Entrepreneurs. Adventure tourism workshop highlights opportunities, best practices and expert advice for launching an adventure tourism business.

Calling all outdoor entrepreneurs
in Roanoke, VA Region

Adventure Tourism Workshop highlights opportunities, best practices and expert advice for launching an adventure tourism business

WHAT: The Roanoke Region will host an Adventure Tourism Workshop for anyone interested in starting an adventure tourism business. Outdoor recreation is the fastest-growing aspect of tourism throughout the world and this workshop outlines the opportunities, best practices and steps required to launch a successful adventure tourism business. Hear from industry business owners and professionals providing an update on tourism developments in the region, along with a roadmap to launching, marketing and financing a business.

Workshop topics include:

  • Tourism development projects/marketing initiatives update
  • Regional tourism initiatives
  • Business in the Commonwealth
  • How to start and operate a business
  • Marketing assistance and strategies
  • Financing/managing resources
  • Managing your risks
  • Available resources

The workshop is free and requires advanced registration with space limited to 100 attendees. To register, please visit or call (540) 473-1167.

The event sponsors include the Roanoke Regional Partnership, Botetourt County, Alleghany Highlands Chamber of Commerce, Franklin County, Virginia Tourism Corporation and Virginia Department of Business Assistance.

WHEN: October, 19, 2010 (8 a.m.-1 p.m.)

WHERE:  Greenfield Education & Training Center


Kevin Costello, Upper James River Water Trail and Fish Virginia First
Mary Rae Carter, Deputy Secretary of Commerce and Trade for Rural Economic Development
Randy Rose, Virginia Tourism Corporation
Pete Eshelman, Roanoke Regional Partnership
John Mays, Twin River Outfitters
Gene Nervo, Wilderness Adventure at Eagle Landing
Shawn Hash, Tangent Outfitters
Tom Horsch, Plan B Marketing
Sandy Ratliff, Virginia Department of Business Assistance
Tom Tanner, Roanoke Regional Small Business Development Center
Kitty Barker, Virginia Tourism Corporation
Harvey Brookins, Wachovia Bank
Joe Habenicht, Rutherfoord Insurance

About the Roanoke Regional Partnership:
The Roanoke Regional Partnership was founded in 1983 as a regional economic development organization for the greater Roanoke area that includes Alleghany, Botetourt, Franklin, and Roanoke counties plus the cities of Roanoke and Salem and the town of Vinton. Its program of work includes image building, asset development, and business recruitment and has been involved in business locations and expansions that have created more than 13,600 jobs and $1.3 billion in investment in real estate and equipment. The Partnership has been conducting the Roanoke MSA cost of living survey since 1992. To learn more, please visit