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Press Releases

Camber Outdoors Peak Partner Program Enters into Year Two with New Members—Arc’teryx and Patagonia Step Up as Peak Partners

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Camber Outdoors, the active-outdoor industries organization focused on equality for all women in the outdoors, is thrilled to announce that Arc’teryx and Patagonia have become Peak Partners. This significant three-year contribution—above both companies’ membership dues to Camber Outdoors—will advance programs to support and accelerate women’s leadership and participation in the outdoors, from participant to CEO.

Arc’teryx and Patagonia join Burton, Active Interest Media, and founding partner REI as Camber Outdoors Peak Partners. The REI Foundation’s Mary Anderson Legacy Grant established the Peak Partner corporate giving program in 2016 and matches partner support, dollar for dollar, in year one.

“We’re honored that Arc’teryx and Patagonia have increased their level of commitment to our work as Peak Partners,” said Deanne Buck, executive director of Camber Outdoors. “In order for the active-outdoor industries to stay globally competitive, we need to leverage the passion and innovation that’s ingrained in our companies with the diversity of thinking and people that will make our industries—and our brands—more attractive and relevant to women.”

“Arc’teryx is excited to partner with Camber to push the envelope on creating a workplace that is motivating, open and supportive for all employees,” said Jon Hoerauf, general manager and president of Arc’teryx. “We not only want Arc’teryx to be known for creating amazing products – we want people that work in all fields to look to us and our industry as world-leading in providing career opportunities for women.”

“We are proud to become a Camber Outdoors Peak Partner and to deepen our commitment to creating a welcoming, inclusive and diverse outdoor industry,” stated Rose Marcario, president and CEO of Patagonia. “Everything that we care about is at stake right now and it is imperative that we come together like never before. We live in an interconnected world, and I really believe that diverse voices, experiences, and people at the leadership table are a big part of winning this fight.”

Both Hoerauf and Marcario have also signed the Camber Outdoors CEO Pledge, a collective commitment from more than 60 industry CEOs to elevating women’s leadership a strategic and visible business priority.

About Arc’teryx

Arc’teryx Equipment is a technical high-performance outerwear and equipment company based in North Vancouver, Canada. Their relentless commitment to design, craftsmanship and performance delivers breakthrough experiences. The company’s industry-leading design and unique in-house manufacturing center creates technical products that can be trusted to perform in moments of extreme need. Arc’teryx distributes its products through more than 3,000 retail locations worldwide, including ten branded stores in Europe, North America and Asia. Arc’teryx is named for the Archaeopteryx Lithographica, the first reptile to develop the feather for flight. Evolution in Action.

About Patagonia

Founded by Yvon Chouinard in 1973, Patagonia is based in Ventura, California. A certified B-Corporation, Patagonia’s mission is to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis. The company is recognized internationally for its commitment to authentic product quality and environmental activism, contributing over $78 million in grants ind in-kind donations to date.

About Camber Outdoors

Founded in 1996, Camber Outdoors (formerly OIWC) envisions a future of “Everyone’s Outdoors.” It is the only national organization dedicated to achieving equality for all women in the outdoors, from backcountry to boardroom, through innovative and thought-leading programming and initiatives, including Thought-Leader Keynotes, the CEO Pledge, Pitchfest, and a Cross-Industry/Company Mentoring Program. Over 170 corporate and 4,000 individual members support Camber Outdoors.

To learn more about Camber Outdoors please visit:

Twitter: @camberoutdoors