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Boarding for Breast Cancer and the Outdoor Industry Association’s Youth Outreach Program both received individual donations from CamelBak this tradeshow season. A total of $11,000 was raised for the non-profits from sales of the new CamelBak Bottle during the two tradeshows. This was the launch of the new Bottle to the media and retailers.
â€œThis was a great opportunity for CamelBak to help out two wonderful organizations,â€ said Mac Tillman, VP of Marketing at CamelBak. â€œWe decided to launch the new Bottle at the shows and donate every penny from the $10.00 sales price to each foundation.â€
Boarding for Breast Cancer received all proceeds from 400 bottles sold at the SIA show, for a total of $4000.00. OIA’s Outdoor Outreach Program received $7,000.00 from the 700 bottles sold at OR.
Boarding For Breast Cancer (B4BC) is a non-profit, youth-focused education, awareness, and fundraising foundation. Their mission is to increase awareness about breast cancer, the importance of early detection and the value of a healthy lifestyle. Check them out at www.b4bc.org
The Outdoor Industry Association has spearheaded an initiative to motivate youth across America to get moving. The growing concern among outdoor businesses and enthusiasts over youth inactivity and obesity has made this initiative a top priority for the outdoor industry. To see a list of Outreach Programs in your area go to www.outdoorindustryfoundation.org
CamelBak Products, LLC. is the originator of the Hands-Free Hydration system. Since 1991, CamelBak’s state of the art packs and hydration systems have benefited athletes,
outdoor enthusiasts, and soldiers around the world. CamelBak continues to deliver innovative hydration products to the market with the belief in the performance advantage that proper hydration can deliver in any situation. The company is privately held by Bear Stearns Merchant Banking and is headquartered in Petaluma, California.