CamelBak® Elixir: The NEW Electrolyte-Enhanced Hydration Drink

CamelBak is taking on-the-go hydration to a whole new level. New for 2007, CamelBak Products LLC, the world leader in hydration systems, introduces CamelBak Elixir – an electrolyte-enhanced hydration drink that turns water into a more efficient sports drink. Uniquely designed for use with CamelBak hydration systems, it’s easy to use, easy to clean, and highly portable. Just one self-mixing, sugar-free tablet dropped into 24 oz (1 liter) of water makes a lemon-lime flavored sports drink that’s enhanced with a blend of electrolytes, vitamins and minerals and leaves no sticky residue behind.

The Only Sports Drink Designed for a CamelBak

“As a leader in hydration we are constantly asked by consumers what sports beverage is best to use in a CamelBak Hydration System,” said Mac Tillman, Vice President of Marketing & Product Management at CamelBak. “Elixir is an easy way to stay hydrated with a non-sticky, sugar-free formula that doesn’t leave a messy residue inside your reservoir or bottle so it makes cleaning easy and fast.”

CamelBak Elixir: A Smarter, Faster, and More Efficient Way to Hydrate.

Enhanced Hydration: A unique blend of electrolytes, vitamins, and minerals help maintain the body fluid balance needed to keep you going.
Easy to Use: Self-dissolving, effervescent 24 oz. tablet is designed for use with a reservoir system.
Easy to Clean: Has no sugar and eliminates the cleaning hassles of sugary sports drink mixes.
Highly portable: Small, lightweight tube makes for easy hydration on-the-go.

Pricing and Availability

Flavors
Lemon Lime

Available
April 1 2007

Pricing
2 pack $1.99
12 pack $9.99
36 pack $26.99




About CamelBak
CamelBak Products, LLC. is the originator of the Hands-Free Hydration system. Since 1991, CamelBak’s state of the art packs and hydration systems have benefited athletes, outdoor enthusiasts, and soldiers around the world. CamelBak continues to deliver innovative hydration products to the market with the belief in the performance advantage that proper hydration can deliver in any situation. The company is a privately held portfolio company of Bear Stearns Merchant Banking (BSMB) and is headquartered in Petaluma, California.

About BSMB
BSMB, the private equity affiliate of The Bear Stearns Companies Inc. (NYSE: BSC), invests private equity capital in compelling leveraged buyouts, recapitalizations and growth capital opportunities alongside superior management teams. Since its formation in 1997, BSMB has been an investor in over 50 portfolio companies across a broad range of industries. Recent investments by BSMB include: ACA Capital Holdings, Aearo Technologies (exited in 2006), Balducci’s, CamelBak Products, Cavalry Investments, Churchill Financial Holdings, Hand Innovations (exited in 2006), Multi Packaging Solutions, New York & Company (NYSE: NWY), Reddy Ice (NYSE: FRZ), Seven For All Mankind, Stuart Weitzman, Transamerican Auto Parts Company and Vitamin Shoppe. More information about BSMB can be found at www.bsmb.com.