CamelBak Selects OutsidePR as Public Relations Agency of Record
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PETALUMA, Calif. (May 7, 2019)– CamelBak, the global leader in award-winning personal hydration products, has named OutsidePR as its public relations agency of record. OutsidePR will manage CamelBak’s public relations and communications strategy in North America.
“CamelBak has been powering and hydrating personal adventure in a sustainable way for 30 years through innovative products that have been used and tested by everyone from outdoor enthusiasts looking to change the way they hydrate to Tour De France athletes on the podium,” says Steve Nadler, vice president of marketing and product management at CamelBak. “OutsidePR’s vast expertise in the active lifestyle and endurance markets will allow us to tell our product and brand stories to a wide range of individuals as we expand our product categories and drive for continued growth in 2019.”
CamelBak was born in 1989 when competitive cyclist Michael Eidson was looking for a way to stay hydrated on a 100-mile bike race that lacked aid stations. Eidson, a medical technician by trade, found a solution by attaching a small hose to an IV bag, filling it with water, and placing the bag in the rear pocket of his racing jersey while securing the hose over his shoulder with a clothespin, creating the first known hydration pack. Since then, the brand has built its reputation by providing thoughtfully-designed products that are engineered to exceed consumer expectations for quality and durability. In 2011, CamelBak introduced the Got Your Bak™ Lifetime Guarantee covering all reservoirs, backpacks, bottles and accessories from manufacturing defects in materials and workmanship for a product’s lifetime.
CamelBak also prides itself on creating positive change for the individuals and communities it serves. Driven by sustainability through reusable hydration, the brand has a mission to reduce carbon footprint and the use of plastic that arrives in landfills and pollutes our oceans. CamelBak is a partner of sustainability and conservation organizations such as bluesign® as well as the Conservation Alliance, a collective of like-minded businesses whose combined contributions support organizations and their efforts to protect wild places where outdoor enthusiasts recreate.
“CamelBak presents a rich history of innovation and inspiring individuals to get outside, enjoy nature and stay hydrated,” says OutsidePR Vice President Jess Smith. “We live and share CamelBak’s passion for eco-friendly adventure and changing the way people hydrate and perform. We’re eager to reach new and seasoned CamelBak fans through our strategic partnership.”
For more information about CamelBak, please visit https://www.camelbak.com.
Please direct CamelBak media inquiries to PR Account Director Massimo Alpian at massimo@outsidepr.com.
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About CamelBak Products
Founded in 1989, CamelBak invented the hands-free hydration category and is the global leader in personal hydration gear. CamelBak is achieving its mission to continually reinvent and forever change the way people hydrate and perform by offering a mix of award-winning products that include everything from technical hydration packs to reusable bottles. For more information about CamelBak, please visit https://www.camelbak.com.
About OutsidePR
OutsidePR, located in Sausalito, California is one of the leading boutique endurance and active lifestyle public relations agencies in the country. We serve multi-national, leading brands with results-driven communications strategies and specialize in publicity, media planning, crisis communications, and social media. For more information, please visit https://www.outsidepr.com.
