Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In



White Duck Outdoors launches its first brand ambassador program

Get access to everything we publish when you sign up for Outside+.

Salt Lake City, Utah, July 8, 2021 – White Duck Outdoors, leading sports and outdoors gear company, is launching its first brand ambassador program, White Duck Wanderers.

The company is looking for ambassadors who love the outdoors and are ready to share their outdoor experiences on social media.

White Duck has a complete range of canvas tents that receive consistently high reviews across all platforms, with the Regatta bell tent being the #1 selling canvas bell tent in the US. The new brand ambassador program is meticulously designed to expand their mission to encourage people to get outdoors and be a positive in the community for connecting with nature.

The brand’s mission is to encourage everyone to get outdoors to #reconnectnow with loved ones or themselves. White Duck does this not only through their products, but also by celebrating unique stories on social media.

White Duck Wanderers will be the voice and face of this movement.

“We’re looking for ambassadors to become the voice and face of White Duck’s mission. Here at White Duck, we aim to help people disconnect from the stresses of daily life and reconnect with their loved ones or themselves in the outdoors, instead. That’s what it means to #ReconnectNow.” – Moez Faruqi, Head of Marketing at White Duck Outdoors

White Duck is active on social media across multiple platforms including Instagram, Pinterest, YouTube, Facebook, and LinkedIn. The mission of White Duck’s team is to celebrate diverse perspectives on and unique stories about time spent in nature, so that getting outside can be inclusive for everyone.

Applicants selected for the Wanderers ambassador program will become the voice of White Duck’s social media presence and spread the #ReconnectNow philosophy. Regardless of social media following, the company believes passion for spending time outdoors and sharing experiences on social media is key. White Duck is looking for content creators across all platforms, from YouTube vloggers to even bloggers.

“We envision for White Duck Wanderers to create organic, authentic content on their socials. That might be a YouTube or Instagram Live vlog of their camping experience with one of our tents, or it could even be a blog post about what it means to them to #ReconnectNow. The meaning of #ReconnectNow is vague on purpose, which will give ambassadors the room to be as creative and versatile in their content as they want.” – Moez Faruqi

As the voices of the White Duck community, White Duck wanderers will enjoy several products (such as canvas tents, bags, or other gear) and community perks that will allow them to connect with the outdoors industry. The first community event will be a camping retreat held in the fall, for ambassadors and influencers to meet up in person and learn from industry leaders. White Duck Wanderers will also be the first to try out new White Duck products and get on calls with the senior team to provide valued feedback.

Some of the responsibilities of the future White Duck Wanderers are to get outside often, including going camping with White Duck tents, participating in and helping to promote key White Duck social media campaigns throughout the year, and actively communicating with the ambassador community to support each other’s growth.

Applications are open until July 28th on, with the Wanderers being announced on August 6th.

About White Duck Outdoors

White Duck offers a varied collection of high-quality, stylish camping gear, ranging from different types of canvas tents to bags and dog beds. With an emphasis on sustainability, durability, and consumer-centric design, White Duck aims to provide gear that will allow anyone to get outside for any purpose. The company’s White Duck Cares initiative puts customers at the forefront of the brand with free shipping, no-hassle returns and 24/7 support.

White Duck Outdoors Socials:
Instagram: @whiteduck_outdoors
Facebook: @whiteduckoutdoors (
Pinterest: @whiteduckoutdoors (

Moez Faruqi
Head of Marketing
(609) 904-3080