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CampMaid Names Backbone Media Agency of Record

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SALT LAKE CITY, Utah. (August 2, 2018) – CampMaid, maker of multi-use outdoor cooking tools, has hired Colorado-based Backbone Media as its agency of record. Backbone will handle CampMaid’s public relations and media buying and planning initiatives going forward.

Founded in 2013 by entrepreneur and outdoorsman, Ken Yocum, CampMaid specializes in outdoor cooking tools for campers, scouts, tailgaters, survivalists and the general outdoor market. Its flagship product line is an innovative set of tools which convert any dutch oven into a griddle, grill, smoker, pizza oven and steamer.

“Dutch oven cooking is a longtime camping tradition that has been around for hundreds of years without being revolutionized,” stated Yocum. “We’ve created the swiss army knife of dutch oven technology and we’re thrilled to share it with the world. Backbone Media has extensive experience in the outdoor and camping markets and we’re excited for them to help tell our story.”

CampMaid specializes in multi-functional tools, such as the patented Lid Holderwhich safely removes the lid and keeps it suspended out of the dirt and doubles as a serving stand once cooking is finished. The Flip Grillconverts a dutch oven into a miniature barbecue grill, smoker, steamer and trivet, and the Charcoal Holderprovides leave-no-trace mess containment for coals. CampMaid’s newest product is an eco-friendly charcoal made of coconut husk which burns hotter and longer than traditional charcoal. The Pro Eco Charcoalcreates less smoke, has the same barbecue flavor and its ashes are recyclable as natural fertilizer.

“CampMaid has created some truly inventive products that make outdoor cooking easier and more fun,” said Nate Simmons, managing partner at Backbone Media. “We’re excited to share their products with a broader audience and help them continue their success.”


About CampMaid

CampMaid offers a pioneering line of multipurpose tools and accessories for outdoor cooking. CampMaid’s products provide a versatile, leave-no-trace camp kitchen that revolutionizes dutch oven cooking. Since its launch in Salt Lake City in 2013, CampMaid has introduced over twenty cooking accessories, tools and utensils to the market and now distributes in USA, Canada, Asia, Australia and Europe. For more information about CampMaid, visit

About Backbone Media

Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, media planning and buying. For more than 20 years, Backbone has worked with leading outdoor gear, apparel, technology, and food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and has been named Outside magazine’s “Best Places to Work.” For more about Backbone Media, visit