Canada Goose Announces Global Partnership With Fairmont Hotels&Resorts
Partnership Includes Custom Canada Goose Outerwear for Fairmont Colleagues
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CONTACT: Eleanor Sachs, CGPR
781.639.4924, Ext. 113
TORONTO (November 3, 2009) – Canada Goose, the leading Canadian manufacturer of down-insulated outerwear for extreme climates, has partnered with Fairmont Hotels & Resorts, a leader in the global hospitality industry, for a global contract that will include the development and manufacturing of exclusive Canada Goose outerwear for customer-facing Fairmont colleagues.
The partnership begins this fall with the development of custom Canada Goose Expedition and Constable Parkas for Fairmont that will be worn by customer-facing employees at all properties across Canada. Canada Goose products will also be included in the Fairmont President’s Club offerings, Fairmont Hotels & Resorts’ guest recognition program of special benefits and privileges for frequent guests.
“Fairmont is highly regarded for its sophistication and style,” said Alexandra Blum, director, global brand partnerships, Fairmont Hotels & Resorts. “As one of Canada’s most historic brands, Fairmont has been delivering genuine luxury for over a century and has come to represent a classic timelessness, balancing distinctive elegance with contemporary sensibility. Partnering with Canada Goose, one of the world’s fastest growing apparel companies, was a natural fit as their focus on supplying the finest cold weather outerwear has also earned them an enviable reputation rooted in quality, functionality and design.”
All Fairmont properties across Canada will be supplied with the custom Canada Goose jackets, as well as its U.S. properties in Boston, Chicago and New York. Additionally, all Fairmont President’s Club members globally will be offered Canada Goose product options as part of their ongoing benefits.
“Canada Goose products are designed to enable our customers to create the experiences and memories of a lifetime, so our partnership with Fairmont Hotels & Resorts was a natural connection,â€ said Kevin Spreekmeester, vice president of marketing for Canada Goose. â€œWe’re looking forward to a strong partnership with Fairmont that will benefit both its colleagues and guests worldwide.”
The iconic Canada Goose Expedition Parka has been used at McMurdo Station in Antarctica for more than 20 years and is also used by the U.S. National Science Foundation’s division of Polar Research. Canada Goose’s Constable Parka was originally styled for police forces with a removable hood and side zippers. Both jackets offer premium down insulation, multiple storage pockets, storm and wind flaps, as well as Durable Water Repellent finish.
For more information on Canada Goose, visit www.canada-goose.com. For more information on Fairmont Hotels & Resorts, visit www.fairmont.com.
About Fairmont Hotels & Resorts
A leader in the global hospitality industry, Fairmont Hotels & Resorts is a celebrated collection of distinctive hotels, which includes iconic landmarks like Fairmont Le ChÃ¢teau Frontenac in QuÃ©bec City, Kenya’s Fairmont Mount Kenya Safari Club, and London’s The Savoy, reopening later this year following an extensive restoration program. Fairmont hotels are one-of-a-kind properties where sophisticated travelers can discover culturally rich experiences that are authentic to the destination. Situated in some of the most exclusive and pristine areas in the world, Fairmont is committed to responsible tourism and is an industry leader in sustainable hotel management with its award-winning Green Partnership program. Fairmont’s portfolio includes 56 world-class hotels, with plans to develop over 30 new properties in the coming years in destinations as diverse as Shanghai, The Philippines and India.
Fairmont is owned by Fairmont Raffles Hotels International, a leading global hotel company with 91 hotels worldwide under the Raffles, Fairmont and SwissÃ´tel brands. The company also manages Fairmont and Raffles branded Residences, Estates and luxury private residence club properties. For more information or reservations, please call 1-800-441-1414 or visit www.fairmont.com.
About Canada Goose: Canada Goose supports Polar Bears International as well as a number of charitable organizations and outdoor ventures that provide commitment to Arctic stewardship and the environment. Canada Goose products have long been used by scientists, explorers and outdoor enthusiasts. For over 50 years the company has been committed to producing the best extreme weather outerwear in the world; proudly made in Canada. From the South Pole research facilities and the Canadian High Arctic to the streets of New York City, Stockholm, Milan, Toronto and Tokyo, people wear Canada Goose products because of its reputation for authenticity, best quality, functionality and iconic style. Ask Anyone Who Knows(tm).