CONTACT: Colleen Hogan, CGPR
781.639.4924, Ext. 118
FOR IMMEDIATE RELEASE
CANADA GOOSE ESTABLISHES CANADA GOOSE RESOURCE CENTERS
TO GIVE BACK TO THE PEOPLE OF NORTHERN CANADA
Leading Outerwear Brand Partners with The North West Company
and First Air to Open Centers June 11
TORONTO (June 8, 2009) – Canada Goose, the leading Canadian manufacturer of down-insulated outerwear for extreme climates, has partnered with The North West Company (www.northwest.ca), a leading retailer of food, products and services to rural communities in Canada, and First Air, (www.firstair.ca) Canada’s largest northern airline, to establish Canada Goose Resource Centers in Canada’s Arctic, where traditional ‘sewers’ will access free fabrics and materials to make their own outerwear, a strong tradition of northern Canada. The centers will open in Nunavut this month, at Northern in Pond Inlet on June 11 and Northmart in Iqaluit on June 12.
Specifically, the partnership will provide local, traditional sewers with free fabrics, buttons, zippers, Velcro and supplies to support the established practice of making jackets and clothing for members of the community. This partnership originated in May 2007, when two highly skilled sewers from Pond Inlet, Nunavut, came to Toronto to collaborate with Canada Goose to create a uniquely Canadian jacket that celebrated the best of Canada.
“Canada Goose counts on the iconic imagery of the Canadian North when we sell our brand around the world, and this is our way to say thank you,” said Kevin Spreekmeester, vice president of marketing for Canada Goose. “Canada Goose Resource Centers give us the opportunity to recycle high-quality fabrics and premium materials that have been discontinued. Northern sewers often have to cobble together odds and ends to create their designs; hopefully, this will help. Thankfully, we are able to work with tremendous corporate partners like The North West Company and First Air whose generosity helps make this initiative come to life.”
For more information on Canada Goose, visit www.canada-goose.com. For more information on The North West Company, visit www.northwest.ca. For more information on First Air, visit www.firstair.ca.
About First Air: Founded in 1946 as Bradley Air Services, First Air is Canada’s largest Arctic airline providing scheduled passenger and cargo service between 26 northern communities with connections to Edmonton, Winnipeg, Montreal and Ottawa.
About The North West Company: The North West Company is a leading retailer of food, everyday products and services to rural communities and urban neighborhoods in Canada, Alaska, the South Pacific and the Caribbean. The company operates 225 stores under the trading names Northern, NorthMart, Giant Tiger, AC Value Center and Cost-U-Less and has annualized sales of Cdn. $1.4 billion.
About Canada Goose: Canada Goose proudly supports Polar Bears International as well as a number of charitable organizations and outdoor ventures that provide even further commitment to Arctic stewardship and the environment. Canada Goose products have long been used by scientists, explorers and outdoor enthusiasts. For over 50 years the company has been committed to producing the best extreme weather outerwear in the world. From the South Pole research facilities and the Canadian High Arctic to the streets of New York City, Stockholm, Milan, Toronto and Tokyo, people wear Canada Goose products because of its reputation for authenticity, best quality, functionality and iconic style. Ask Anyone Who Knows(tm).