Press Releases

Canada Goose Welcomes New Sales Agencies

Canada Goose expands its sales team into the Northwest and Midwest U.S.A to meet customer demand

For Immediate Release

(TORONTO, ON) April 12, 2007 – Canada Goose/Metro Sportswear Ltd., a Canadian manufacturer of the world’s best parkas, is pleased to announce the additions of Cascade Associates, as its sales agency in the Northwest U.S.A including Alaska, and Meridian Sports Inc., as its sales agency in the Midwest U.S.A.

Cascade Associates, a well established agency comprised of Jeff Boon, Adam Gossett and Julie Ham, has been successfully serving the Northwest Territory of Washington, Oregon, Idaho, Alaska and Montana, for over 20 years in outdoor, cycling, running and other high motion sports. In addition to representing Canada Goose, Cascade Associates’ portfolio of major brands includes: Hind, PowerBar, Timbuk2, Saucony and Feetures Socks.

Meridian Sports Inc., a reputable sales agency comprised of Paul Versaw, Marcus Thornton and Desiree Stilwell, will service the Midwest Territory of Illinois, Wisconsin, Minnesota, North Dakota, South Dakota, Iowa, Missouri, Ohio, Kentucky, Nebraska, Indiana and Michigan. In addition to representing Canada Goose, Meridian Sports’ portfolio of major brands includes: Duofold, Kelty and Timbuk2.

“Part of my mandate when coming onboard with Canada Goose last year, was to further expand our sales team in the U.S. with knowledgeable agents who identify with the brand; to meet tremendous and growing customer demand,” explains Paul Silvertown, Vice President of Sales for North America. “The additions of Northwest and Midwest agencies strengthen our commitment to growth and intend to drive the company’s visibility in the U.S. marketplace.”

Canada Goose welcomes Cascade Associates’ personnel: Jeff Boon, Adam Gossett and Julie Ham; as well as Meridian Sports’ personnel: Paul Versaw, Marcus Thornton and Desiree Stilwell, to the valued team.

About Canada Goose:
Canada Goose, manufactured by Metro Sportswear Ltd. in Canada, is globally recognized as a world leader in high caliber, extreme cold outerwear. Family-owned and operated since it was founded in 1957; Canada Goose has built its reputation on core values of product quality, authenticity, and technical innovation. All of Canada Goose’s products are made with premium down, the world’s best insulator, and have been field-tested by explorers who live and work in extreme climates. Canada Goose has outfitted expeditions to the world’s most inhospitable locales—Mt. Everest, South Pole, Alaska, and Siberia. With a proven track record spanning five decades, Canada Goose’s customers include scientists of the American National Science Foundation in Antarctica, the Arctic Rangers, Canadian Special Military, the Canadian and U.S. Coast Guard, as well as many celebrities.
Worldwide – at South Pole research facilities, in the Canadian High Arctic and on the streets of New York City, Stockholm, Milan, Toronto, and Tokyo – people wear Canada Goose because of its reputation for enduring quality and style. To view a complete listing of retailers and product catalogue, visit

Canada Goose. Ask Anyone Who Knowsâ„¢

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For further information, please contact:
Nadia Angeloni
Communications Coordinator
(416) 780 – 9850 x 285

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