Ferndale, Wash. (April 27, 2007) Johnson Outdoors Paddlesports, a leader in the recreational boating community, is pleased to announce the launch of two new websites for their paddling accessory brands: ExtrasportÂ® Tech Wear and PFD’s and CarlisleÂ® Paddle Gear. Site development for LendalÂ® Paddles, a recent addition to the Paddlesports portfolio, is currently underway and will launch in June 2007.
Developed by Hanson Dodge, one of America’s leading design and creative firms, the ExtrasportÂ® and CarlisleÂ® websites offer a myriad of consumer and dealer friendly features while reflecting each brand’s unique passion and commitment toward a great experience on the water.
Web addresses for all brands remain the same; ExtrasportÂ® – http://www.extrasport.com, CarlisleÂ® – http://www.carlislepaddles.com and LendalÂ® – http://www.lendal.com
â€œWe are very pleased to team with Hanson Dodge, an agency respected as one of the premier branding firms in the country,â€ said Nando Zucchi, General Manager of Johnson Outdoors Paddlesports. â€œConsumers and dealers alike will notice a sleek new look to our sites as we’ve strived to create an intuitive, enjoyable experience that reflect the singular personality of each brand.â€
The new Johnson Outdoors Paddlesports websites will continually evolve to keep content fresh and appealing to consumers. Features will include exciting photos and stories from paddlers, links to resources and dealer specific components such as access to order forms, installation kit instructions and more.
CarlisleÂ® and ExtrasportÂ® are part of the Johnson Outdoors family of innovative, market-leading brands. The company designs, manufactures and markets a portfolio of top-quality productsfor the global marketplace across four categories: Watercraft, Marine Electronics, Diving and Outdoor Equipment. The company has 23 locations around the world, employs 1,300 people and reported annual sales of $396 million in 2006. Visit Johnson Outdoors online at www.johnsonoutdoors.com.