Press Releases

Cascade Designs® Promotes Ken Meidell to Vice-President of Outdoor

Chief Information Officer takes on new role.

SEATTLE, Wash. – Cascade Designs, a Seattle-based manufacturer of premier backpacking, recreation and medical rehabilitation products, is pleased to announce the promotion of Ken Meidell to Vice-President of Outdoor. Meidell will step into his role immediately, building on the momentum of successful new product releases for 2007 at Summer Outdoor Retailer and European OutDoor Trade Fair.

As Vice-President of Outdoor, Meidell will be responsible for maximizing the talents of a global product development, sales and marketing team, and driving the vision of the thirty-five year old company in the rapidly changing outdoor specialty market. Meidell, a seasoned outdoor practitioner, has served as Chief Information Officer with Cascade Designs for the last five years. During that time he has established the company as an industry model for supply chain information integration.

“The leadership and creativity Ken has applied to the role of Information Technology at Cascade has allowed all company departments and external partners to operate together seamlessly and therefore achieve higher goals.” said Joe Mc Swiney, President of Cascade Designs. “The timing is perfect for Ken to extend this dynamic towards establishing new standards of excellence in product brand innovation and execution.”

Meidell is a founding member of the Outdoor Industry Association’s Business to Business Standards Group and is an active member in numerous environmental access and conservation organizations. In his free time he enjoys mountain biking, snowboarding, backpacking, sea kayaking and snowshoeing.

For over thirty years, Seattle-based Cascade Designs® has led the outdoor industry in the design and manufacture of innovative gear and equipment, including the first self inflating camping mattress, the first multi-fuel stove and a revolutionary pen-sized water purifier. Today, Cascade Designs’ products are in use around the globe providing outdoor adventurers and explorers with gear they can rely on, even in the most challenging environments.
For more information on Cascade Designs or links to our premium brands: MSR®; Therm-a-Rest®; SealLine®; Platypus®; Tracks® and VARILITE®, please visit or call us at 1-800-531-9531.

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