Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In


Press Releases

Casting for Recovery and Tycoon Tackle, Inc. join forces to support women with breast cancer

Get access to everything we publish when you sign up for Outside+.

Manchester, VT— Casting for Recovery, a non-profit organization offering support and educational fly fishing retreats for women with breast cancer is excited to partner with fishing outfitter and rod manufacturer Tycoon Tackle, Inc. in Charlottesville, Virginia. Tycoon Tackle has committed to building an unlimited quantity of custom co-branded rods named “The Martha Ann” in honor of Tycoon Tackle president Tim O’Brien’s mother, Martha Ann O’Brien, who lost her battle to breast cancer in 2007. $100 of every sale of “The Martha Ann” rods directly support Casting for Recovery’s renowned programs for women with breast cancer.

Courtesy of O’Brien family

Martha Ann O’Brien spent more than 30 years of her life in and around Tycoon Tackle, as an employee and wife to the company’s founder. Although Martha Ann was not an avid angler, she was known to “mix it up” with the fish from time to time. Her spirit and wit would bring the most intense angler to laughter. One time after landing a 56-pound Amberjack on a light-spinning rod she quipped, “Is that all there is to that?” 

“My mother waged a gallant battle with breast cancer, one that she ultimately lost, but not without a fight with vigor, humor, and gusto,” says Tim O’Brien, president of Tycoon Tackle. “Through the custom fishing rod named after her, her spirit will live on in the streams, rivers, lakes, and flats of the world. We believe in Casting for Recovery’s mission of providing life-changing programs that combine the therapeutic sport of fly fishing with counseling and medical education for women in any stage of breast cancer treatment and recovery.”

“We are excited to partner with one of the longest-standing custom rod makers in the industry,” says CfR executive director, Whitney Milhoan. “We are honored to be the recipient of proceeds of “The Martha Ann” rod since it’s so close to the hearts of the family at Tycoon Tackle. Nearly everyone has been touched by breast cancer, and it’s inspiring to see Tycoon Tackle’s passion to support other women who have been affected by this devastating disease.”

The Martha Ann rod will be available for order in mid May at It will be a custom, built-to-order, co-branded rod in weights from three to five. Each rod will be shipped in a custom rod sock and co-branded aluminum rod tube for $499.95 plus shipping and handling. $100 of every sale goes to Casting for Recovery. More details will be forthcoming.

To learn more about Casting for Recovery, or how to help, please visit or contact Holly Calloway at

Casting for Recovery® (CfR) is a 501(c)(3) nonprofit founded in 1996 by two women — a breast reconstructive surgeon and a professional fly fisher. CfR’s unique program combines breast cancer education and peer support with the therapeutic sport of fly fishing. The retreats offer opportunities for women to find inspiration, discover renewed energy for life and experience healing connections with other women and nature. CfR’s retreats are open to breast cancer survivors of all ages, in all stages of treatment and recovery, and are free to participants.

About Tycoon Tackle, Inc.

Tycoon Tackle, Inc. is a Charlottesville, Virginia-based angling outfitter that originated in Miami, Florida in 1935. The company was on the scene in the formative years of big-game angling and at one time more than 95% of all world record fish were caught on the company’s fishing rods. Tim O’Brien, owner and President the company, said, “The company began with little money but ‘a fortune in ideas’ and in time grew to become a leader in the angling world, by not only making the best and most desirable fishing rods but by being a leader in promoting the catch and release of gamefish” The company is still family owned and committed to manufacturing products in the United States of America.