Catalyst Communication joins Grassroots as a Value Added Business Partner

Grassroots Outdoor Alliance is proud to announce that Catalyst Communication (www.catacom.com) joins GOA as a Value Added Business Partner. Catalyst is a 24 year-old marketing firm dedicated to helping locally-based specialty outdoor and cycling retailers work with their vendors to produce affordable and world-class direct marketing. The Outdoor Guide is produced by Catalyst each spring and fall and mailed to over 250,000 customers of specialty retailers across the country. The Outdoor Guide’s “magalog” format has consistently won top awards among national catalogers.

Greg Mears of Catalyst remarks, “Joining the GOA group is a perfect fit for Catalyst. Like GOA we believe that locally-based retailers make communities stronger, more distinctive, and enjoyable. Good outdoor stores and bike shops add real value to what they sell and are crucial to the future of outdoor recreation. Similar to GOA, we create joint partnerships between retailers and their vendors. The resulting economy of scale allows us to provide affordable tools and services that increase the effectiveness of both retailers and suppliers. We’re proud to be part of the success of the GOA retailers and vendors and look forward to a fruitful partnership with Roanne and the group.”

GOA F10 Outdoor Guide retailers:

The Benchmark Outfitters

Black Creek Outfitters

Idaho Mountain Touring

Wilderness Sports

Pack Rat Outdoor Center

River Sports Outfitters

Alpine Shop, Ltd.

Trailblazer

Travel Country Outdoors

To learn more about Catalyst’s programs, visit them online at www.catacom.com or call Greg Mears at 1-800-444-5548 x117. To learn more about Grassroots Outdoor Alliance, visit them online at www.grassrootsoutdoors.com.