Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In


Press Releases

Catapult Creative Labs Nominated for Folio: Eddie Award

Get access to everything we publish when you sign up for Outside+.

Catapult Creative Labs Nominated for Folio: Eddie Award



Catapult Creative Labs (, Active Interest Media’s marketing services division, has been named a finalist for the 2017 Folio: Eddie Awards in the Custom Full Issue magazine category for its “Exit 205” project. For more than 20 years, the Eddie Awards have recognized excellence in magazine editorial content across all industry sectors.

“Exit 205”—a reference to Exit 205 off of Colorado’s I-70– is a custom publication Catapult Creative Labs developed for the Colorado towns of Dillon and Silverthorne, introducing readers to one of the lesser known and most beautiful vacation spots in the Rocky Mountains. “Exit 205” provides top-level service journalism, with features ranging from five favorite local hiking trails and a guide to winter activties, to what’s new on the arts and culture scene and spotlights on culinary pioneers of local restaurants..

“We’re honored to be recognized as a finalist for the Eddie Awards,” says Kelly Blake, Catapult Creative Lab’s Vice President, Client Services and Strategy. “The ‘Exit 205’ project really showcases how we approach custom content projects. We work hand in hand with our clients to develop content that will meet their goals, engage their target audiences, and capture their unique voice and brand. It all comes together in a beautiful final product that everyone is proud of.”

Winners and Honorable Mentions for the Eddies will be announced on Wednesday, October 11.

Hear what Jon Dorn has to say about Catapult:

About Catapult Creative Labs

Catapult’s mission as a marketing services agency is simple: To facilitate dynamic conversations between Active Interest Media’s clients and audience. To achieve our partners’ marketing goals, we’ll co-curate targeted messaging and tap AIM’s experts and technology. Our services include custom content, ad creative, video and TV production, lead generation, event activation, research, data services, social strategy, and more. We’ll also engage an audience of 40 million highly-engaged enthusiasts who trust our brands for travel, health, home, and product advice. Creative, credible, and connected – the Catapult team leverages unrivaled capabilities and reach for our advertising partners. Learn more at or


About Active Interest Media, Inc.

One of the world’s largest enthusiast media companies, Active Interest Media ( produces leading consumer and trade events, websites, magazines, and films and TV shows that reach 40 million readers, fans and attendees in 85 countries. AIM owns the United States Team Roping Championships and produces the World Series of Team Roping, the second-richest equestrian competition in the world. Our brands include Yoga Journal, Backpacker, SKI, Skiing, Vegetarian Times, Anglers Journal, Yachts International, Sail, Power & Motoryacht, Black Belt, The Team Roping Journal, EQUUS, Practical Horseman, Dressage Today, Horse&Rider, Oxygen, Clean Eating, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate and more. The company’s six divisions—the Equine Network, the Home Group, the Healthy Living Group, the Marine Group, the Outdoor Group and the Creative Home Group—also operate thriving B2B platforms, online universities and retail events. Core comp

etencies include lead generation (through our Qualified Buyer Program), marketing services (through our in-house agency, Catapult Creative Labs) and video production; Warren Miller Entertainment is the most successful adventure-film company in history, and AIM Studios is a seven-person unit dedicated to digital video. Active Interest Media’s customers are smart, engaged and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.


For more information:

Dayna Macy

Communications Director, Active Interest Media