WEST DES MOINES, IOWA —Catchfire Media, the region’s largest niche provider of social media consulting services, formally made public today their role as Scheels All Sports Inc.’s social media agency of record. Catchfire Media, which has been working with Scheels since August 2009, will continue to create and execute top level social media strategies for the sporting goods retailer.
“The strategic plan our team developed and executed in partnership with Scheels over the last eleven months has produced meaningful and measurable results,” said Jon Troen, Catchfire Media’s managing partner. “We witness every day the enthusiasm Scheels brand loyalists express online, whether through Scheels’ managed social media presence on Facebook and Twitter, or within independent communities that customers create through building forums and writing blog posts. In response, we are seeing the Scheels web team engage customers in the online world as warmly as every Scheels associate does in all 23 of their retail stores.”
Scheels’ social media presence allows the retailer to connect with loyal customers in areas ranging from hunting to fashion to basketball. Scheels’ commitment to building its online strategy gained momentum in spring 2009 when the company focused on social media to reach customers outside of its online user database. Social media adds an important layer to developing scheels.com as an online destination.
The social component of Scheels’ overall communications strategy furthers a vision of bringing Scheels into every home. The company is able to reach out to a devoted fan base while holding true to its brick and mortar business model. Although a new venture for the 108-year-old family-operated business, the Scheels web team saw results instantly and began working to refine how communicating with fans could add value to an already-established brand.
When Scheels started looking seriously at their social strategy, they understood that an outside perspective would help grow, maintain, and engage their customers in a meaningful way. Catchfire Media immediately helped the Scheels web team understand best practices, which set a foundation for their social media interactions. Catchfire also helped define Scheels’ online audience, developed a comprehensive strategy, and extracted meaning out of social metrics to show how attitudes were changing.
About Catchfire Media
Catchfire Media’s innovative social media strategy and consulting services drive consumer interaction for national companies, local non-profits and everyone in between. The firm provides strategic insight, analysis, metrics, training and optimization for organizations seeking to successfully enter and expand their presence in social media. Catchfire Media utilizes a combination of the region’s brightest social media minds and proprietary analytical tools to help clients engage in meaningful conversations with targeted audiences. Catchfire Media is located at 4200 University Avenue, Suite 304, West Des Moines, IA 50266. For more information, call (515) 661-9407, visit www.catchfiremedia.com or www.twitter.com/catchfiremedia.