Celebrate National Sunglasses Day with the Leader in Prescription Sports Eyewear! SportRx Launches Innovative New Website on June 27th with a Virtual Launch Party

Featuring giveaways every 30 minutes, the SportRx Virtual Launch Party Kicks Off the New Website That Will Change the Way Customers Buy Prescription Sport Sunglasses

June 25, 2013—(San Diego, California) SportRx, the leader in prescription sports eyewear for over 17 years, announces the rebrand and relaunch of an innovative and interactive web site aimed to deliver an exceptional customer service experience. SportRx services all sports, from cycling to skiing to youth, and offers the widest selection of stylish and high performance frames from partners that include Oakley, Bolle, Rudy Project, Ray Ban, Maui Jim, Smith, Nike and more. Equipped with a world-class team of sports opticians working in the most advanced lab in the industry, SportRx uses cutting edge techniques to minimize wrap distortion and customize lenses within the broadest range possible for every prescription and frame model.

The forward-thinking new web site will officially launch June 27th, National Sunglass Day, and is unlike anything the eyewear industry has seen. Immediately from the home page, the customer lands in the driver’s seat where he or she can narrow the gap between them and an optician during the shopping experience. After the customer enters their eye prescription and answers a short online evaluation into the ‘Prescription Analyzer,’ SportRx recommends the best eyewear options for the user. Next, the site provides options and offers multiple photographs and vantage points of each frame and lens to help customers select the optimal sunglasses for their prescription, facial features, sports and lifestyle.

To celebrate the launch of their rebranded and interactive website, SportRx is inviting customers to a Virtual Launch Party on June 27th, from 8am to 4pm (PST). Every 30 minutes, SportRx will give away a total of 17 prizes, including performance frames and schwag from brands like Smith, Spy, Nike, Oakley and Maui Jim. There will be a grand prize giveaway at 4pm on Thursday to be chosen at random from everyone who enters now until 4pm PST on June 27th at: www.sportrx.com/entertowin. The grand prize will be a $250 Gift Certificate to SportRx and a prize package of glasses, apparel and accessories from all of our participating vendors totaling $500 in value. In addition, SportRx will host smaller giveaways at random throughout the day via social media. There will also be a “Secret Launch Party” discount listed on Facebook exclusively for National Sunglass Day on the 27th. The Promo Code, found exclusively at www.facebook.com/sportrx, will offer $30 off prescription orders of $250 or more.

As sharp as 20-20 vision and inspired by the ultra-stylish SoCal sports lifestyle, the home of SportRx, the rebrand elevates SportRx from the best to even better. President, Dan Bruton comments, “SportRx is already the best in prescription sport sunglasses and goggles, but we aren’t satisfied being the best. We have the most amazing lab in the industry and the most incredible team of sports opticians. Plus, we just innovated our site beyond anything the industry has seen. We are leading the industry with an interactive experience that allows the customer to have more control and choice in the selection process of their eyewear.”

To learn more about SportRx visit the SportRx Prescription Analyzer, friend them on Facebook or follow them on Twitter @sportrx.

About SportRx

SportRx is the best provider of prescription sports eyewear. For over 17 years, SportRx has serviced all sports, from cycling, skiing, motorsports, running and youth, and offers the widest selection of current eyewear styles to meet your prescription needs and eliminate traditional inserts. SportRx lenses minimize wrap distortion while placing your prescription directly into sunglasses and goggles. Customized prescription goggles and sunglasses allow you to choose the latest, coolest, and best-looking styles for your sports and lifestyle. Our online Prescription Analyzer allows you to customize and select the lenses and frames you need from the comfort of home, or speak on the phone to our team of Certified Opticians who will help you select your optimal sunglasses based on your prescription and needs. SportRx is cost-efficient, convenient and provides professional support from a team that knows exactly what you want and need.