SAN CLEMENTE, CA (February 11, 2016) – Celtek, a company known for its fun and unique gloves aimed at snow goers of all ages, announced its partnership with W.L. Gore & Associates, with the goal of introducing new customers to the benefits of GORE-TEX® gloves. These durable, waterproof, windproof and breathable gloves will also feature + Gore warm technology, making these gloves essential to those that want to stay warm and dry in cold weather.
“Celtek is a brand that continues to progress over time with it’s exceptional products and ultra-creative designs,” said Doug Crawford, Gore’s global gloves sales leader. “We are privileged to be partnering up with such a young and exciting company, providing consumers with the most fashionable one of a kind gloves, now with the added benefit of GORE-TEX® product technology.”
The Celtek styles that will incorporate the GORE brands include the GORE-TEX® Illuminate, Lira, El Niño, El Niño Over Gloves in addition to the GORE-TEX® Guide Trigger, Trippin Pro Trigger, Bitten by a Mitten, El Niño Over Mitt, Samurai GORE® Windstopper®, Hangover GORE® Windstopper® Neck Gaiter, Meltdown GORE® Windstopper® Neck Gaiter and more.
“GORE-TEX® is a household name in the outdoor industry and creating gloves and headwear with Gore technology will aid in our goal of bringing quality gear to our consumers,” said Erik Leines. “Collaborating with a brand like Gore is an exciting milestone for our company in pursuit of creating the most unique weather protection products on the market.”
Co-founded and operated by professional snowboarders and brothers Bjorn & Erik Leines, Celtek’s mission remains the same since it began in 2003: inspire creativity, express individuality, and ride every chance you get. Working with a world-class team of athletes and designers, Celtek’s innovative, art-inspired gloves and accessories bring the roots of action sport culture to the surface with unmistakable style and matchless quality. For more information check out www.celtek.com
About W.L. Gore & Associates
Gore is a technology-driven company focused on discovery and product innovation. Well known for waterproof, breathable GORE-TEX® fabric, the company’s portfolio includes everything from high-performance fabrics and implantable medical devices to industrial manufacturing components and aerospace electronics. Headquartered in the United States, Gore posts annual sales of more than $3 billion and employs more than 10,000 associates with manufacturing facilities in the United States, Germany, the United Kingdom, Japan and China, and sales offices around the world. In Europe, Gore started its first business operations only a few years after the Enterprise’s founding in 1958. Gore now has locations – sales offices as well as production facilities – in the key European countries dedicated to serving the markets of all of Gore’s product divisions. Gore is one of a select few companies to appear on all of the U.S. “100 Best Companies to Work For” lists since the rankings debuted in 1984. For several years now, Gore has also been voted one of the best workplaces in Europe and has been ranked on top workplace lists in France, Germany, Great Britain, Italy and Sweden. Learn more at gore.com.
Cynthia Amon, Gore Public Relations
443 553 0333