Celtic Partners with the North American Invasive Species Management Association
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MILWAUKEE (March 16, 2021) – Celtic is proud to announce a recent partnership with the North American Invasive Species Management Association (NAISMA). Celtic is charged with promoting the organization’s PlayCleanGo® campaign which encourages people to have fun outdoors while taking simple measures to stop the spread of invasive species.
“Most people don’t realize that invasive species are commonly spread through human activity,” said Kurt Lingel, executive vice president at Celtic, Inc. “Our goal is to slow the spread, and whenever possible, stop the spread of invasive species on land and water through our educational efforts.”
To help engage and educate outdoor recreationists, Celtic is rolling out a multi-tiered, multi-year campaign consisting of social media, public relations, promotions and partnerships. All of the activities are centered around a brand ambassador that many call Big Foot, but is affectionally known as Steward by the PlayCleanGo community. Steward is a fun and playful outdoor ambassador who champions the mission of PlayCleanGo and educates people about how to prevent the spread of invasive species.
In addition to implementing a year-round campaign, major promotional efforts are also being planned to support PlayCleanGo Awareness Week, June 5-12, 2021.
“Creating long-term sustainable solutions to environmental challenges and changing behavior requires a comprehensive and creative approach, which Celtic readily provides,” said Belle Bergner, executive director of NAISMA.
About PlayCleanGo
PlayCleanGo is a branded campaign owned by the North American Invasive Species Management Association. The campaign purpose is to protect our valuable natural resources from the devastating impact of invasive species while encouraging people to enjoy the great outdoors. PlayCleanGo promotes awareness, understanding and cooperation by providing a clear call to action to be informed, attentive and accountable for stopping the spread of all invasive species through all recreation activities.
About Celtic
Founded in 1992, Celtic is a full-service advertising agency based in Milwaukee’s Historic Third Ward. The firm offers a full spectrum of marketing communication services, including: research, branding, creative design, advertising, media planning and buying, public relations, social media and digital.
The agency works in the active-lifestyle industry, including sporting goods, fitness and outdoors. To learn more about Celtic, visit www.celticinc.com or connect with the agency on Facebook (www.facebook.com/celticinc) or Instagram (www.instagram.com/celticadvpr).
