CenterStone's B2B Solutions See Sky-Rocketing Growth

CenterStone’s B2B E-Commerce Solutions See Sky-Rocketing Growth
Sixth consecutive year of significant increase in usage across solutions
Company Processes Over $1.6 Billion in Wholesale Orders for Clients


Denver, Colo. – Tuesday, January 17, 2011 – In 2010, for the sixth consecutive year, CenterStone Technologies reported record numbers of transactions and wholesale dollars processed through its iVendix and Escape web-based ecommerce applications. The company’s solutions have widespread adoption among specialty retailers, sales reps and customer service professionals across the apparel, footwear and accessory businesses and help to expand the marketplace for vendors by opening them up for business 24 x 7. Users can view online catalogs and products, check inventory availability, create sales proposals, and place both preseason and reorders more effectively and efficiently with their key vendors.

The company had predicted continued growth of commerce through its solutions but, was unable to foresee the exponential growth 2010 would afford. Companies realize the benefits of B2B e-commerce and the competitive advantage it provides them, and are rushing to use the premier provider’s services. “We thought this would be a recovery year economically, but there was no way we could have foreseen these kinds of increases at the beginning of 2010. Vendors now clearly see how much incremental business they can create when they use the leading service in the industry and the one that provides access to the largest number of retail users and reps”, said Tom Detmer, CEO of CenterStone Technologies. “While sales reps may carry five to eight lines and therefore have fewer systems to learn, retail dealers can carry up to 200 lines or more in their stores, so they really depend on learning only industry standard solutions, and that’s why they’ve relied on iVendix so much this year. Retail dealers logged into iVendix over 750,000 times this year and placed almost $450 million dollars of orders directly to vendors. That was a 54% increase over last year and the main driver of our 41% total growth.”

“We continue to see industry leading brands adopt CenterStone’s solutions”, said Dave Mathias Vice President of Sales & Marketing for CenterStone. “Whether you are an outdoor, snow, action sport, team sport, lifestyle apparel or footwear brand, we have built strong electronic distribution with dealers over the past 10 years. If you want the best business results, and therefore the best Return on Investment, look at providers who have the best metrics in terms of logins, orders processed and total dollar throughput. In that regard, we think CenterStone is a logical choice.”

“Across the board, our metrics show that while dollars ordered by reps were up 31%, which is a terrific amount, it is the usage from dealers (up 54%) that really made our


numbers jump. I can only surmise that dealers were carefully watching their preseason buys and monitoring vendor and store inventory constantly so they could place reorders
quickly when stocks got to their strike levels – in our data we see an increased ratio of dealer logins to orders. This can only mean that retail dealers are using their vendor’s B2B sites more and more to get vital information that effects their ordering,” said Detmer.

Detmer also commented, “Having added several very important brands this year, the level of value of iVendix to retail dealers has increased enormously because they can learn and understand one system to make orders for a significant portion of their business. This allows retail dealers to perform more and more of their business quickly and easily using a single navigation, so that a greater portion of their day can be spent with customers and building their retail trade. Many retailers tell us that they prefer vendors who use iVendix to those who do not have systems or chose a different, less familiar platform. This all adds up to a very compelling ROI for vendors who chose iVendix.”

Brands currently using CenterStone’s Software-as-a-service (SaaS) platforms and making their company’s solutions available to retail customers and sales reps include: The North Face, Vans and VF Imagewear, part of the VF Corporation (NYSE:VFC); Marmot Mountian, Ex Officio and Market Apparel, brands of Jarden Corporation (NYSE: JAH); Under Armour (NYSE: UA); Merrell, CAT and Sebago (Europe) part of Wolverine Worldwide (NYSE: WWW); Helly Hansen; Smartwool, part of Timberland (NYSE: TBL); Rip Curl (Europe); Hurley, part of Nike (NYSE: NKE); Canada Goose; Icebreaker; Yakima Products; Life is Good; New Balance (Europe); Patagonia; Billabong (Europe) (ASX: BBG); Haggar Clothing Co.; Easton-Bell Sports; The Apparel Group; Terramar; The Orvis Company and others.

About CenterStone Technologies, Inc.
CenterStone Technologies operates multi-tenant, Software-as-a-Service (SaaS) platforms and provides Web-based B2B E-Commerce applications in six languages and local currencies across North America and Europe with widespread adoption by specialty retailers and sales reps. CenterStone’s E-Commerce solutions processed more than $1.5 billion in wholesale transactions for their clients in 2010.

CenterStone Technologies makes vendors more competitive by providing increased inventory turns at retail, reduced customer service costs, and greater speed to market, thus increased profit margins and improving relationships with their customers – speciality retail dealers. Additional information about CenterStone Technologies, bassed in Denver, Colo,. with European office in Paris, France can be found at www.centerstonetech.com.