CGPR Introduces Consulting Service For The C-Suite
One- on- One Counsel Provides Guidance on Media Training, Speech Writing, Issues Management, Crisis Management, and Using Social Media Effectively
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MARBLEHEAD, MASS. â€“ CGPR, a public relations agency with a national consumer focus, today introduces a consulting service targeting top-level executives. The service, available as either project- based or long term, is designed for all industries. Staffed by CGPR Founder Chris Goddard, this service will include one-on-one counsel on media training, speech writing, internal issues management, crisis management, and how to use social media effectively.
Goddard will draw on her nearly four decades of experience working side by side with CEOs from brand names, including e.g. adidas Outdoor, Dyson, Eastern Mountain Sports, Hush Puppies, Pharmacia & Upjohn, Ride and Wilson Racquet Sports.
Specifically, this service, available 24-7, involves quickly identifying the issue and providing a tailored plan that utilizes best practices, whether this is a corporate or product expansion, a crisis, a product recall, a re-organization, a presentation to a community about a thorny issue or an important speech.
â€œWith the advent of social media and the 24-7 news cycle, senior executives are being bombarded more frequently with tough communication challenges on a daily basis,â€ said Goddard. â€œOften times, responses to evolving events are required within minutes, not hours or days; that first response is often when the most mistakes are made. Having a seasoned PR professional that can provide timely guidance, especially with the digital world, is critical.â€
â€œNo question, having superb communications skills are an absolute must in today’s C-suites,â€ said Will Manzer, CEO, Eastern Mountain Sports. â€œThough public relations has always been important to conveying a CEOs’ point of view, today, if not handled correctly, making mistakes can reverberate globally in a nano second with the negative impact reverberating for years. Chris’ wide variety of expertise is an asset for any CEO or senior executive, especially one that has to deal with many audiences â€“ retailers, investors, the local community or employees. Being able to have that high-level, personal conversation is a distinct advantage.â€
About CGPR: CGPR is a public relations agency with a consumer focus, leveraging a wide scope of expertise on behalf of clients that are established leaders in their industries. This broad experience enables the Agency to utilize its over 75 years of expertise across a wide variety of categories including corporate communications, social media, government relations, crisis management, media relations and strategic planning. The Agency, founded 19 years ago by Chris Ann Goddard, has a staff with a proven track record from both the agency and client perspectives. CGPR is headquartered in Marblehead, Mass., just outside of Boston. For more information, visit: www.cgprpublicrelations.com.